四川省A建筑有限公司战略发展研究

发布时间：2018-06-04 04:35

本文选题：A建筑有限公司 + 发展战略　；参考：《电子科技大学》2015年硕士论文

【摘要】：改革开放以来,中国建筑业行业经历了一个高速发展的过程,建筑业全行业始终处于持续扩张状态,行业销售额持续扩张、从业人数持续增加、行业内资质公司数量持续增长。随着全球经济一体化程度的提高,我国“走出去”战略不断深化,建筑企业积极开拓国际市场,中国对外承包工程企业海外业务发展迅猛,国际竞争力显著提升。但是竞争之下,中国建筑行业也显露出自身的缺陷,其中缺乏品牌是我国建筑企业与国外企业相比缺乏竞争力的主要原因;其次国外一些大建筑企业不光自身有较强的资金实力,而且有着成熟的融资经验和较宽的融资渠道,但中国建筑业多是依靠劳务分得市场竞争,就技术竞争而言,我国建筑业已明显处于劣势。近来年,全球业主对建筑业的要求和期望越来越高,希望降低成本,提高质量,使得建筑产品和生产过程的确定性不断提高。与此同时,业主希望简化产品购买的组织,而又不损害其利益,产生了许多创新的项目建设模式。在这样环境下,国内传统建筑企业想要获得更大发展,取得竞争优势,就有必要选择实施有效的竞争战略。目前,关于传统建筑企业竞争战略的研究并不多见,因此,本文力图在这个方面有所突破。作为一家经历了国家各个发展阶段的企业,面临着科技快速进步的时代,公司需要走出一条科技含量高、运营能力强的综合型运营施工企业的道路。在公司发展愿景的指导下,本文收集、参考了关于建筑行业的各种文献资料,运用了相关的战略管理理论和众多的数据、表格,对研究对象——四川省A建筑有限公司进行充分研究,对公司的内部资源能力与外部竞争环境进行分析。在内部资源能力分析方面,运用PEST分析方法,基于资源依赖视角并结合核心竞争力理论对企业进行分析;外部环境分析上紧密结合波特的五力模型。通过分析得出公司目前在内外部面临的问题和挑战,从科技信息提升、加强运营、资质提高、制定前瞻性人才战略等方面提出战略建议,并对战略的实施提供相应的意见和建议。论文密切结合作者所服务企业的发展战略规划和制定过程开展研究,这种“研究密切结合实践探索”的模式不仅有力地增加了本研究的实践价值,也将推动论文研究对实际工作的指导意义。
[Abstract]:Since the reform and opening up, China's construction industry has experienced a rapid development process. The whole construction industry has been in a state of continuous expansion, industry sales continue to expand, the number of employees continues to increase, the number of qualified companies within the industry continues to grow. With the improvement of the degree of global economic integration, the strategy of "going out" in China has been deepened, the construction enterprises have actively opened up the international market, the overseas business of China's foreign contracting engineering enterprises has developed rapidly, and the international competitiveness has been greatly improved. However, under the competition, the Chinese construction industry also shows its own defects, among which the lack of brand is the main reason for the lack of competitiveness of Chinese construction enterprises compared with foreign enterprises. Secondly, some large foreign construction enterprises not only have strong capital strength, but also have mature financing experience and wide financing channels. However, most of the Chinese construction industry relies on labor services to obtain market competition. In terms of technology competition, China's construction industry is clearly at a disadvantage. In recent years, the demands and expectations of the global owners on the construction industry are becoming higher and higher, hoping to reduce costs and improve the quality, so that the certainty of construction products and production processes is constantly improved. At the same time, owners want to simplify the organization of product purchases without harming their interests, resulting in many innovative project construction models. In such an environment, it is necessary for domestic traditional construction enterprises to implement effective competitive strategy if they want to gain more development and gain competitive advantage. At present, the traditional construction enterprise competition strategy research is rare, therefore, this article tries to have the breakthrough in this aspect. As an enterprise that has experienced various stages of development in our country, facing the era of rapid progress of science and technology, the company needs to walk out of the way of a comprehensive construction enterprise with high science and technology content and strong operation ability. Under the guidance of the company's development vision, this paper collects and refers to the various documents on the construction industry, applies the relevant strategic management theory and a lot of data, tables, The research object, Sichuan A Construction Co., Ltd., is fully studied, and the internal resource ability and external competitive environment of the company are analyzed. In the aspect of the analysis of internal resource capability, using PEST analysis method, based on the perspective of resource dependence and combined with the core competitiveness theory to analyze the enterprise, the external environment analysis is closely combined with Porter's five-force model. By analyzing the problems and challenges facing the company inside and outside, the paper puts forward some strategic suggestions from the aspects of improving the science and technology information, strengthening the operation, improving the qualification, formulating the forward-looking talent strategy, and so on. And provides the corresponding opinion and the suggestion to the strategy implementation. This paper closely combines the development strategy planning and formulation process of the enterprises served by the author to carry out research. This "research closely combined with practical exploration" model not only increases the practical value of this study, Also will promote the thesis research to the practical work instruction significance.
【学位授予单位】：电子科技大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.92;F272

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