STP理论在商业空间室内设计中的应用研究

发布时间：2018-06-29 08:57

本文选题：STP理论 + 商业空间　；参考：《大连工业大学》2015年硕士论文

【摘要】：商业空间的室内设计对于消费者而言,就像商品一样承载着众多商品特征的信息,供人们选择和体验。空间在消费中变成一种商品,而商品必须成为符号才能与消费者产生共鸣,因此空间氛围便成为一种符号消费模式。室内空间氛围在消费者的决策过程与消费行为中,有着重大的影响力。根据消费者对于不同空间氛围偏好及重视的需求,设计出满足不同消费者的需求。如何设定一个受到目标消费市场青睐的、舒适的、安全的商业空间设计定位,对投资者、经营者以及设计者来说都非常重要的。本研究根据市场细分和定位分析理论、生活方式理论,来解析商业空间氛围构成进行解析,探讨了市场细分与定位分析理论对观光酒店氛围的影响。以经济型观光酒店客房为例,分析了其空间氛围以及消费者的旅游生活方式;在此基础上运用问卷调查法和多因子分析法,探讨了经济型观光酒店客房的定位策略在其不同空间氛围中的应用,评价了不同旅游生活方式与经济型观光酒店客房设计定位之间的关系,并通过实际案例予以验证。本研究的主要结论如下:观光旅游生活方式分为家庭旅游者、周末旅游者、享受生活者和社交联谊者等4种类型,从性别、年龄、教育程度、职业和收入等5个方面对不同观光旅游生活方式的市场进行了细分。不同观光旅游生活方式对经济型观光酒店客房设计风格偏好无显著差异。家庭旅游者偏好现代简约风格和新中式风格,重视温馨、轻松、简洁舒适的空间氛围;周末旅游者偏好简约欧式风格和田园风格,重视简洁舒适、自然轻松、宁静的空间氛围;享受生活者偏好现代简约风格和田园风格,重视简洁舒适、精致的空间氛围;社交联谊者偏好新中式风格和现代简约风格,重视自然轻松、雅致温馨的空间氛围。本研究成果为酒店客房设计的市场决策和设计定位提供了参考,也可以为其它类型的室内空间设计提供一种新思路。
[Abstract]:The interior design of commercial space for consumers, just like goods carrying many characteristics of the information, for people to choose and experience. Space becomes a commodity in consumption, and commodities must become symbols to resonate with consumers, so space atmosphere becomes a symbol consumption mode. Indoor space atmosphere has great influence in consumer's decision-making process and consumption behavior. According to consumers' preference for different spatial atmosphere and the need to pay attention to, design to meet the needs of different consumers. It is very important for investors, operators and designers to design a comfortable, secure business space that is favored by the target consumer market. According to the theory of market segmentation and orientation analysis and the theory of life style, this study analyzes the composition of business space atmosphere, and discusses the influence of market segmentation and positioning analysis theory on the atmosphere of tourist hotels. Taking the guest rooms of economical sightseeing hotel as an example, this paper analyzes the spatial atmosphere and the tourist life style of consumers, and then applies questionnaire survey and multi-factor analysis. This paper probes into the application of the positioning strategy of the economical sightseeing hotel room in different space atmosphere, evaluates the relationship between the different tourist life style and the guest room design orientation of the economical sightseeing hotel, and verifies it by a practical case. The main conclusions of this study are as follows: tourism lifestyle is divided into four types: family tourists, weekend tourists, people who enjoy life and socialites, from gender, age, educational level, etc. Occupation and income are five aspects of the different tourism lifestyle market segmentation. There was no significant difference in room design style between different tourist lifestyle and economical tourist hotel. Family tourists prefer modern simple style and new Chinese style, attach importance to the warm, relaxed, simple and comfortable space atmosphere, weekend tourists prefer simple European style and pastoral style, attach importance to simple and comfortable, natural relaxed, quiet space atmosphere; Those who enjoy life prefer modern simple style and pastoral style, attach importance to simple and comfortable, exquisite space atmosphere; social socialists prefer new Chinese style and modern simple style, attach importance to natural relaxed, elegant and warm space atmosphere. The research results provide a reference for the market decision and design orientation of hotel room design, and can also provide a new way for other types of interior space design.
【学位授予单位】：大连工业大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：TU247

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