商业业态聚合下的购物中心空间架构设计

发布时间：2018-09-08 15:57

【摘要】：近些年来,随着国民经济的飞速发展,人们的生活水平也得到了很大的提高,人们的消费心理、消费观念等都发生了巨大的改变,购物的概念也发生了转变,不再是传统的单纯购买商品的行为,而是涵盖了休闲、娱乐、餐饮等众多的行为于一体。而且随着电子商务的冲击下,零售百货业态受到了前所未有的冲击,这使得许多经营者纷纷减少购物中心里的零售业态的经营面积,引进了其他的商业业态来提高购物中心的商业价值。这就使得越来越多的商业业态聚集到了购物中心里来,如许多餐饮机构、游乐园、电影院、健身房、培训机构等纷纷落户购物中心,这些业态的聚集不但为购物中心带来了大量的人气,同时还为购物中心创造了巨大的商业价值。作者通过对大量的购物中心进行实地的调查,发现有些购物中心在建筑设计时,没有充分的考虑当前购物中心的业态聚合关系和对建筑空间的影响,导致了许多建筑空间无法满足相对应的业态店铺的使用需求,这不但给消费者的使用带来了不便,也对经营者产生了影响,不利于商业建筑的创造。所以论文从购物中心的业态聚合关系入手,通过对大量购物中心的实例调研,总结出当前业态聚合下购物中心的空间特征；然后从购物中心的主体——消费者的角度去分析和研究业态聚合下购物中心商业动线的设计,然后对商业的功能空间进行详细的解析；最后,从购物中心的层级业态的分布入手,研究购物中心的商业动线组织安排,围绕着商业动线对业态功能空间、共享空间和辅助功能空间进行研究,尝试性的探讨购物中心的发展趋势,最后并结合实例阐述说明。本文供分为六个章节：第一章为绪论,将论文的研究背景进行概述,对研究目的与意义、国内为研究现状、相关概念、研究内容、方法与框架进行详细的解析第二章从购物中心业态聚合的成因入手,对购物中心的现状进行调查分析,然后对业态聚合成因进行解读,然后对购物中心的建筑价值转向、购物中心空间环境特点以及购物中心业态空间的聚合设计的必要性进行阐述。第三章以购物中心的主体人为研究线索,当前消费者对购物中心业态聚合的需求、对商业动线的需求,商业动线的构成与作用,业态聚合下的功能空间的构成和特征。第四章从购物中心业态功能层级的分布入手,对购物中心交通流线组织、业态功能空间、共享空间、辅助功能空间等进行阐述。第五章将理论研究与实践中的案例相结合。第六章为本文的小结。
[Abstract]:In recent years, with the rapid development of the national economy, people's living standards have also been greatly improved, people's consumption psychology, consumption concept and so on have undergone tremendous changes, the concept of shopping has also changed. No longer is the traditional simple purchase of goods, but covers leisure, entertainment, catering and many other acts in one. And with the impact of e-commerce, retail department stores have been hit by unprecedented impact, which has led many operators to reduce the size of retail operations in shopping centers. Other business formats have been introduced to enhance the commercial value of shopping malls. As a result, more and more businesses are gathered in shopping malls. For example, many restaurants, amusement parks, cinemas, gymnasiums, training institutions, etc., have settled in shopping malls. The gathering of these forms not only brings a lot of popularity to the shopping center, but also creates enormous commercial value for the shopping center. Through the field investigation of a large number of shopping centers, it is found that some shopping centers do not fully consider the converging relationship of the current shopping center's business style and the influence on the building space when designing the buildings. As a result, many building spaces can not meet the needs of the corresponding business store, which not only brings inconvenience to the consumers, but also has an impact on the operators, which is not conducive to the creation of commercial buildings. So this paper starts with the relationship of shopping center's business form and summarizes the space characteristic of shopping center by investigating a large number of examples of shopping center. Then from the point of view of the main body of the shopping center-consumers to analyze and study the design of the shopping center commercial dynamic line under the aggregation of business conditions, and then analyze the functional space of the business in detail. Finally, Starting with the distribution of the level of business form of shopping center, this paper studies the organization and arrangement of commercial activity line of shopping center, and studies the functional space, shared space and auxiliary function space of business form around the line of commercial activity. Try to explore the development trend of shopping center, and finally with an example to illustrate. This paper is divided into six chapters: the first chapter is the introduction, the research background of the paper is summarized, the purpose and significance of the research, the domestic research status, related concepts, research content, Methods the second chapter makes a detailed analysis of the causes of the aggregation of shopping center form, investigates and analyzes the present situation of shopping center, then interprets the cause of the aggregation of business form, and then turns to the building value of shopping center. The characteristics of shopping center space environment and the necessity of aggregate design of shopping center space are expounded. The third chapter takes the main body of the shopping center as the research clue, the current consumer's demand for the shopping center's business form aggregation, the demand for the commercial activity line, the composition and the function of the commercial dynamic line, the composition and the characteristic of the function space under the business pattern aggregation. The fourth chapter starts with the distribution of the function level of the shopping center, and expounds the traffic streamline organization, the function space, the shared space and the auxiliary function space of the shopping center. Chapter five combines theoretical research with practical cases. The sixth chapter is the summary of this paper.
【学位授予单位】：沈阳建筑大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：TU247

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