施工企业突发事件舆情应对工作方法及应用研究

发布时间：2018-10-22 09:50

【摘要】：针对当前施工企业突发事件发生后,舆情应对不力给施工企业带来严重负面影响等情况,深入研究了有效的施工企业突发事件舆情应对工作方法及应用。通过对施工企业舆情应对现状进行调查研究,掌握了施工企业面临的舆情风险,施工企业具有的舆情特点,施工企业在舆情认知方面存在的问题,以及在舆情应对工作中的常规性做法。对施工企业突发事件舆情应对失当的几个真实案例进行深入分析,找出了施工企业舆情应对失当的深层次原因,为制定出切实可行的工作方法找到了突破口。经过归纳、总结,正式得出了一套切实可行的突发事件舆情应对工作方法,包括五项工作机制、四支工作队伍、三项工作要求。最后,结合舆情应对的成功案例对研究成果进行了检验并取得成功,为施工企业开展突发事件舆情应对工作提供了参考和借鉴。
[Abstract]:In view of the serious negative impact caused by the weak response of public opinion to the construction enterprise after the emergent events of the construction enterprise occurred, the effective working methods and application of the public opinion response to the unexpected incident of the construction enterprise are studied in depth. Through the investigation and research on the current situation of the public opinion of the construction enterprise, the paper grasps the public opinion risk faced by the construction enterprise, the characteristics of the public opinion of the construction enterprise, the problems existing in the cognition of the public opinion of the construction enterprise. And in the public opinion response to the work of the regular practice. This paper makes a thorough analysis of several real cases in which the public opinion of the construction enterprise should be improperly handled, finds out the deep reasons for the mishandling of the public opinion of the construction enterprise, and finds a breakthrough for the establishment of a feasible working method. After summing up, a set of feasible working methods of emergency public opinion response is obtained, including five working mechanisms, four working teams and three working requirements. Finally, combined with the successful cases of public opinion response, the research results are tested and successful, which provides a reference and reference for construction enterprises to carry out public opinion response to unexpected events.
【学位授予单位】：石家庄铁道大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：TU71

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