城市步行文化商业街区环境标识系统研究

发布时间：2019-01-30 07:36

【摘要】：改革开放以来,中国经济发展迅猛,人们的消费水平也随之提高,消费结构也发生了巨大变化。在这种“消费转型”的背景下,城市步行文化商业街区以其高度复合而又独具特色的功能与空间特征,受到了极大的青睐。这种规模庞大、空间复杂、功能多元的商业街区虽然丰富了人们的消费体验,却也增加了人们识记环境的负担。因此,人们在商业街区中的活动时需要环境标识系统——一种界定空间、指示方向的工具——为他们提供必要的帮助。但是在目前我国的城市步行文化商业街区中,环境标识系统却存在着诸多问题,其在商业宣传和文化传播方面的价值也没有得到足够的重视。着眼于此,本文首先通过追溯商业街区和标识系统的演变过程来梳理其发展脉络,结合时代背景分析当代环境标识系统产生的原因及其特征;其次,通过实地调研和案例分析来总结我国城市步行文化商业街区环境标识系统的发展现状,探究城市步行文化商业街区环境标识系统的布局和构成,并着重探究环境标识系统的视觉表达手法;最后提出构建城市步行文化商业街区环境标识系统的途径。通过以上研究,本文明确了环境标识系统在城市步行文化商业街区中的地位和价值,明确了标识系统与其所处环境、其服务对象之间的关系,归纳了环境标识系统的功能与构成,并总结出环境标识系统在商业街区中布局、设置的原则、规律、方法与流程。
[Abstract]:Since the reform and opening up, China's economy has developed rapidly, people's consumption level has also been raised, and the consumption structure has undergone tremendous changes. Under the background of "consumption transformation", the city pedestrian culture commercial district is favored for its highly complex and unique function and space characteristics. This kind of commercial district with large scale, complex space and multiple functions enriches people's consumption experience, but also increases the burden of people's memorizing environment. As a result, people in commercial neighborhoods need environmental marking systems, a tool for defining space and directing them, to provide them with the necessary help. However, there are many problems in the city walking culture commercial district in our country at present, and its value in commercial propaganda and cultural communication has not been paid enough attention to. Based on this, this paper firstly combs the development of commercial blocks and marking system by tracing the evolution process of the system, and analyzes the causes and characteristics of contemporary environmental marking system combined with the background of the times. Secondly, through the field investigation and case analysis to sum up the development status of the environment marking system of the city walking culture commercial block in our country, explore the layout and the constitution of the environment mark system of the city walk culture commercial block. And focus on the environmental marking system visual expression techniques; Finally, the way to construct the environmental marking system of the city walking culture commercial district is put forward. Through the above research, this paper clarifies the status and value of the environmental marking system in the city walking culture commercial district, and the relationship between the marking system and its environment and its service object. This paper summarizes the function and composition of the environmental marking system, and summarizes the principles, rules, methods and processes of the environmental marking system in the commercial blocks.
【学位授予单位】：西安建筑科技大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：TU984.13

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