绿色消费与技术创新演化博弈模型及仿真分析

发布时间：2017-12-28 01:26

本文关键词：绿色消费与技术创新演化博弈模型及仿真分析　出处：《科技管理研究》2015年05期 　论文类型：期刊论文

【摘要】：绿色消费与技术创新是实现绿色发展的重要议题,其内在关联和演化机理却鲜有研究。引入演化博弈理论,构建消费者与企业之间交互过程演化模型,进行5种情形下ESS演化趋势的数值仿真模拟。研究结果表明,受有限理性、路径依赖等因素的影响,绿色消费和绿色技术创新难以自发实现良性互动而达到理想的均衡状态,博弈群体理性的塑造和完善是实现绿色发展的必然选择。研究旨在为推动二者有机耦合、协同发展提供一种新的理论视角和思维范式。
[Abstract]:Green consumption and technological innovation are the important issues to realize green development, but the internal relationship and evolution mechanism are rarely studied. The evolution game theory is introduced to construct the interactive process evolution model between the consumer and the enterprise, and the numerical simulation of the evolution trend of ESS is carried out in 5 cases. The research results show that, due to factors such as bounded rationality and path dependence, green consumption and green technology innovation can hardly achieve spontaneous interaction and achieve ideal equilibrium. The shaping and improvement of game group rationality is the inevitable choice to achieve green development. The purpose of this study is to provide a new theoretical perspective and thinking paradigm to promote the organic coupling and cooperative development of the two.
【作者单位】：陕西科技大学管理学院;西北大学经济管理学院;
【基金】：陕西省社科界重大理论与现实问题研究项目“丝绸之路经济带视阈下陕西科技与文化融合发展范式创新研究”(2014Z022)
【分类号】：F126.1;F124.3;F224
【正文快照】： 1研究背景及主要文献综述绿色发展关系人民福祉、关乎民族未来。资源约束趋紧、环境污染严重、生态系统退化等严峻的社会现实愈发警醒人们:高能耗、高污染、高“生态赤字”的“黑色发展”模式难以为继,只有走绿色发展之路才能实现社会永续发展。作为绿色发展的重要支撑要素,绿

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