大型房企开发旅游综合体的盈利模式研究

发布时间：2017-12-31 07:46

本文关键词：大型房企开发旅游综合体的盈利模式研究　出处：《郑州大学》2014年硕士论文　论文类型：学位论文

【摘要】：旅游综合体是经济、社会和旅游发展到一定阶段的产物,是旅游业、商业、房地产业、酒店业、文化产业等多种产业的集群发展,有助于多产业共享外部规模经济,具有广阔的发展前景。住宅开发市场竞争环境的加剧,促使房地产企业转型开发旅游综合体,挖掘新的行业增长点。由于旅游综合体具有复杂性、系统性、投资巨大的特点,对于大型房地产企业来说,投资开发旅游综合体还处于初级阶段,缺乏建设、运作旅游综合体项目的经验,鉴于此,探索大型房企开发旅游综合体科学的盈利模式对大型房企成功转型具有重要的意义。本文主要研究目的是探索我国大型房地产企业开发旅游综合体盈利模式的一种构建方法,也为我国大型房地产企业开发旅游综合体并结合实际情况构建其盈利模式提供借鉴。本文以大型房企开发旅游综合体为研究对象,结合大型房企开发旅游综合体的现状,以投资理论和产业集聚理论等理论为基础,通过分析大型房企开发旅游综合体盈利模式的内外部影响因素,建立大型房地产企业开发旅游综合体盈利能力的评价指标体系,结合问卷调查和综合评价结果,提出了构建我国大型房企开发旅游综合体盈利模式的基本思路。首先,是对研究背景和研究意义的说明,并介绍了国内外研究现状及理论基础。阐述了我国大型房企开发旅游综合体的现状,归纳大型房企开发旅游综合体的几个特征,并提出了我国大型房企开发旅游综合体存在的问题。其次,本文通过从我国大型房地产企业开发旅游综合体盈利模式的外部环境和大型房地产企业内部环境方面进行综合分析,进而建立了大型房地产企业开发旅游综合体盈利模式科学的评价指标体系。再次,通过问卷调查、数据整理和数据的描述性统计与检验,采用因子分析法,在对各评价指标分类的基础上,提出了构建我国大型房企开发旅游综合体盈利模式的基本思路与运行机制。盈利模式的构建为我国大型房地产企业构建现有旅游综合体盈利模式提供借鉴,也对即将开发旅游综合体的其他大型房地产企业具有一定的指导性。最后,论文通过对恒大地产集团天津世纪旅游城盈利模式进行定性与定量分析,结合本文的基本思路对其进行改造,提出了恒大地产集团世纪旅游城新的盈利模式,并提出了恒大地产集团世纪旅游城运营应重视其内部管理、接轨旅游市场需求和注重突出区域内涵和文化特色等优化建议和保障措施。
[Abstract]:Tourism complex is the product of economic , social and tourism development to a certain stage , it is the cluster development of many industries , such as tourism , commerce , real estate industry , hotel industry , cultural industry , etc . The main purpose of this paper is to explore a construction method of the development of tourism complex for large - scale real estate enterprises in our country . It also provides reference for the development of tourism complex in large - scale real estate enterprises . First , it is a description of the research background and the research significance , and introduces the current situation and theoretical basis of research and research at home and abroad . The present situation of the development of tourism complex in large - sized enterprises in China is described , and several characteristics of large - scale housing enterprise development tourism complex are summarized , and the problems existing in the development of large - scale housing enterprises in our country are put forward . Secondly , through the comprehensive analysis of the external environment and the internal environment of large - scale real estate enterprises , the paper establishes the evaluation index system of the profit pattern of large - scale real estate enterprises . Thirdly , through the descriptive statistics and test of the questionnaire , the data arrangement and the data , a factor analysis method is adopted , and the basic idea and the operating mechanism of constructing the profit pattern of the large - sized enterprises in our country are put forward based on the classification of each evaluation index . The construction of the profit - profit model provides a reference for the construction of the existing tourism complex profit - profit pattern in our large - scale real estate enterprises , and has certain guidance to other large - scale real estate enterprises that are about to develop the tourism complex . Finally , through qualitative and quantitative analysis on the profit pattern of the tourism city of the Tianjin Century of Evergrande Real Estate Group , this paper puts forward the new profit - and - profit model of Hengda Real Estate Group in the 21st Century , and puts forward the optimization suggestions and safeguard measures such as the internal management , the market demand of the rail tourism and the highlight of regional connotation and cultural characteristics .

【学位授予单位】：郑州大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F299.233.4;F592

【参考文献】