中小型房地产项目项目融资模式研究

发布时间：2017-12-31 23:02

本文关键词：中小型房地产项目项目融资模式研究　出处：《山东大学》2014年硕士论文　论文类型：学位论文

【摘要】：中小型房地产项目是房地产市场不可缺少的组成部分,随着我国城市化进程的发展和新型城镇化建设的提出,中小型房地产项目的市场占有率正逐步增加。但是由于中小型房地产项目本身盈利能力有限、社会影响度不高等特点,大量的中小型房地产项目由自身能力不强、资信水平不高的中小型房地产企业投资开发建设。加之国家宏观调控加码、银行实行差别化信贷政策等原因致使中小型房地产项目遇到了空前的融资困境。迫使中小型房地产项目的开发企业调整资本结构,积极寻找新的融资渠道。本文以各种项目融资模式为研究对象,探索各种项目融资模式在房地产项目中的应用,旨在发现适合中小型房地产项目的项目融资模式。本文运用项目融资、SWOT分析、层次分析等相关理论和分析方法,通过对当前房地产市场的调查分析,发现中小型房地产项目在传统的融资方式上存在很大的劣势,融资难度较大；然后对国内外房地产项目融资的现状做了调查分析,发现了我国中小型房地产项目在融资中存在的问题；随后研究了中小型房地产项目运用项目融资模式进行融资的优势、劣势、机会、威胁；最后总结了典型的项目融资模式并对其在房地产项目中的运用做了研究,比较了各种项目融资模式在房地产项目中运用的优缺点,并运用层次分析法对适合在中小型房地产项目中运用的三种项目融资模式进行了分析。在论文的最后举了中小型房地产项目运用项目融资模式的成功案例。本文的结论是：中小型房地产项目传统融资困难,比较适合的项目融资模式有：以“设施使用协议”为基础的项目融资模式、以“产品支付”为基础的项目融资模式和售后回租模式。而在这三种项目融资模式中以“产品支付”为基础的项目融资模式更适合中小型房地产项目。
[Abstract]:Small and medium-sized real estate project is an indispensable component of the real estate market, with the development of China's construction of the development of city and the new towns, small and medium-sized real estate market share is gradually increased. But due to the small and medium-sized real estate project profitability is limited, the social impact of a large number of features. The small and medium-sized real estate projects by their own ability, development and construction investment is not high credit level of small and medium-sized real estate enterprises. In addition to the national macro-control overweight, banks implement differentiated credit policy such as the causes of small and medium-sized real estate project financing difficulties encountered unprecedented. Force small and medium-sized real estate development enterprises adjust the capital structure, and actively seek new financing channels.
In this paper, all kinds of project financing mode as the research object, to explore the application of all kinds of project financing mode in the real estate project, aims to find the mode of project financing for small and medium-sized real estate project. The project financing, SWOT analysis, AHP and other related theory and analysis method, through the investigation on the current real estate market analysis, found small and medium-sized real estate projects there is a big disadvantage in the traditional way of financing, financing difficult; and the present situation of domestic and foreign real estate project financing to do the investigation and analysis, found the small and medium-sized real estate project financing problems; then studies the small and medium-sized real estate project financing project financing mode of advantage, disadvantage, opportunities and threats; and finally summarizes the typical project financing mode and its application in real estate projects to do the research, compared with the The advantages and disadvantages of the use of project financing mode in real estate projects, and uses AHP to three kinds of project financing mode suitable for use in the small and medium-sized real estate projects are analyzed. In the end for the small and medium-sized real estate project project financing mode of success stories.
The conclusion is that the traditional small and medium-sized real estate project financing difficulties, financing mode is more suitable for the project financing mode based on "facilities use agreement" as the basis, to "payment" as the basis of project financing mode and customer service. Andleaseback mode in which three kinds of project financing mode in project financing model "payment" as the basis of more suitable for small and medium-sized real estate projects.

【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F275;F299.233.4

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