UPS中国国内快递业务发展战略研究

发布时间：2018-01-06 13:23

本文关键词：UPS中国国内快递业务发展战略研究　出处：《中国海洋大学》2014年硕士论文　论文类型：学位论文

【摘要】：中国改革开放之后，随着经济的快速增长与外向型经济的发展，中国快递业应运而生。1979年，日本海外新闻普及株式会社(OCS)与中国对外贸易运输公司签订代理协议，成立了中国历史上第一家快递公司。而后续的二三十年中，随着中国消费市场的繁荣与电子商务的发展，中国快递业务呈现出井喷式的增长，很多民营快递公司也借机发展起来。在中国市场巨大商机的吸引下，作为国际四大快递巨头之一的UPS，于1988年与中外运进行合作，进入中国市场，开展国际快递业务。经过20多年的发展，UPS在中国已经可以提供国际快递、国际空运、海运、供应链管理方案、金融等服务，并在国际快递市场的份额达到了前三位。虽然UPS的国际快递业务开展的有声有色，但其中国国内快递业务仍是一个空白。按照09年中国新《邮政法》规定，在中国从事国内快递业务，须获得国内快递业务的经营许可。UPS从2011年开始向国家主管部门申领其国内快递业务经营执照。截至2013年底，UPS共获得北京、天津、上海等33个城市的执照。因此，UPS中国国内快递业务的发展已经开始提上日程，UPS需制定出切实有效的发展战略以帮助其业务的开展。本文正是在此背景下分析和研究UPS中国国内快递业务的发展战略，，以期为其业务发展提供借鉴和参考。本文首先阐述了UPS在中国的业务发展状况，并从外部环境、内部条件出发分析UPS在中国发展国内快递业务的战略环境，运用SWOT模型研究UPS开展此项业务的优势、劣势、机会以及威胁。在此基础上，提出了UPS中国国内快递业务的发展战略及实施保障措施。根据本文的分析，UPS的优势在于其优质服务、优秀的团队、丰富的行业经验与先进的技术,其劣势在于网络覆盖较差、价格偏高和本地化程度偏低。因此，在开展中国国内快递业务时，UPS应取长补短，充分利用现有的市场机会和政策扶持，完善国内网络，积极参与市场竞争与行业制度建设。UPS应营造积极的企业文化，组建优秀的服务团队，并通过相应的内部流程与组织结构改变来保障其发展战略的实施。相信UPS中国国内快递业务在不久的将来将获得长足而健康的发展。
[Abstract]:Chinese after the reform and opening up, with the rapid economic growth and the development of export-oriented economy, China express industry came into being in.1979, Japan's overseas news spread Corporation (OCS) to sign an agency agreement with China foreign trade transportation company, established the first Chinese history express company. And the subsequent twenty or thirty years, with the flourishing development of Chinese consumption the market and electronic commerce, Chinese express business showing a growth spurt, many private courier companies also took the opportunity to develop.
In the China market attract huge business opportunities, as one of the four major international express giant UPS cooperation in 1988 with Sinotrans China entered the market, carry out international express delivery business. After 20 years of development, UPS has been in the Chinese international express delivery, international air transport, shipping, supply chain management solutions, financial services etc. and, in the international express market share reached three. Although the UPS international express business but its domestic express China full of sound and colour, the business is still a blank. In 09 years Chinese new postal law provisions of < >, in China engaged in the domestic express business, shall obtain the domestic express business license from.UPS beginning in 2011 to the State Department to apply for the domestic express business license. As of the end of 2013, UPS received a total of Beijing, Tianjin, Shanghai and other 33 City license. Therefore, UPS Chinese domestic express business. The exhibition has started on the agenda, and UPS needs to develop a practical and effective development strategy to help its business.
This article is in this context analysis and Strategy Research of UPS Chinese domestic express business development, in order to provide a reference for the development of business. This paper introduces UPS in China business development, and from the external environment, the strategic environment of UPS in the development of Chinese domestic express business of internal conditions, application of SWOT UPS model to carry out the business advantages, disadvantages, opportunities and threats. On this basis, put forward some measures to ensure the development strategy of UPS China domestic express business and implementation. According to the analysis of this article, UPS has the advantage of high quality service, excellent team, rich experience and advanced technology, its disadvantage lies in the network coverage is poor, high prices and low degree of localization. Therefore, in carrying out the Chinese domestic express business, UPS should learn from each other, make full use of the existing market opportunities and policy support. Good domestic network, and actively participate in market competition and industry system construction.UPS should create a positive corporate culture, the formation of excellent service team, and through the corresponding internal process and organization structure change in order to guarantee the implementation of its development strategy. China UPS believe that the domestic express business in the near future will be rapid and healthy development.

【学位授予单位】：中国海洋大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F259.1;F259.2

【共引文献】