快递企业竞争力评价研究

发布时间：2018-01-22 23:35

本文关键词： 快递企业竞争力评价层次分析法　出处：《河北大学》2014年硕士论文　论文类型：学位论文

【摘要】：当前时代快递行业作为一种新型的现代化服务业已经逐渐成为人们生活之中必不可少的一个重要的组成部分。然而，市场上的快递企业数量逐年提升，服务的种类日益丰富，快递企业之间的竞争激烈的程度越来越大。本文适应时代发展需求，选取了快递企业作为研究对象，对其竞争力进行分析和研究。本文把竞争力理论作为研究的基础，对以前的专家学者对企业竞争力的研究综述进行归纳总结，最后提炼并运用到了本文的创作之中。选取了层次分析的方法，结合快递企业的特征和市场的实际状况，根据一定的原则确立了快递企业的具体评价指标。采取专家测评法给与设定权重，建立了快递企业独特的竞争力评价指标体系。为了考证评价指标体系的实用性，本文选取了五家实际的快递企业作为研究的对象。根绝评价体系的指标对这些快递企业的数据进行了搜集和整理。并且采取综合评价的方法对五家企业进行了竞争力综合竞争力指数的运算。本文最后对五家企业的竞争力评价结果进行了分析和总结。最后本着“实用性、可靠性、创新性”的原则对分析结果进行总结，并给出了结论和建议。最终实现对快递企业竞争力进行评价研究的最终目的。
[Abstract]:Nowadays express delivery industry as a new type of modern service industry has gradually become an essential part of people's lives. However the number of express delivery enterprises in the market has been increasing year by year. The variety of services is becoming more and more abundant, and the competition between express delivery enterprises is becoming more and more intense. This paper selects express delivery enterprises as the research object to analyze and study the competitiveness of express delivery enterprises in order to meet the needs of the development of the times. In this paper, the competitiveness theory as the basis of research, the previous experts and scholars on the competitiveness of enterprises were summarized and summarized. Finally refined and applied to the creation of this article. Selected the analytic hierarchy process, combined with the characteristics of express delivery enterprises and the actual situation of the market. According to certain principles, the specific evaluation index of express delivery enterprises is established, and a unique evaluation index system of competitiveness of express delivery enterprises is established by adopting the method of expert evaluation to give set weights. In order to verify the practicability of the evaluation index system. This paper selects five actual express delivery enterprises as the object of study. The index of radical evaluation system collects and collates the data of these express delivery enterprises, and adopts the method of comprehensive evaluation to compete on the five enterprises. Finally, the evaluation results of the competitiveness of five enterprises are analyzed and summarized. Practical. The principle of reliability and innovation summarizes the analysis results and gives the conclusions and suggestions. Finally, the final purpose of evaluating the competitiveness of express delivery enterprises is realized.
【学位授予单位】：河北大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F271;F259.23

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