长春富维江森有限公司物流发展战略研究

发布时间：2018-01-26 07:02

本文关键词： 汽车零部件物流管理管理信息系统战略管理　出处：《吉林大学》2014年硕士论文　论文类型：学位论文

【摘要】：近几年来汽车制造行业飞速发展，到2014年汽车总产销量都达到了有史以来最高峰。长春富维江森自控汽车饰件系统有限公司是一家是由美国江森自控与中国一汽集团共同投资建立的中美合资汽车零部件企业，专注于汽车全内饰产品的设计研发与生产制造领域。其现有客户包括一汽大众、一汽轿车、一汽解放、一汽丰田、北京奔驰、天津丰田等，主要产品包括汽车座椅、仪表板、门板、顶棚等汽车内饰产品。随着汽车产量的迅速提升，公司在与客户产能同步提升的发展过程中已面临物流管理水平不足带来的困扰，物流管理效率低、物流管理成本高的问题严重影响了企业的竞争力。本文首先详细说明了公司在物流管理方面存在的问题，如：供应商入厂物流中供应商报价失控、管理失控、入厂流程繁杂和运输成本高等；厂内周转物流中没有明确的拉动信号、识别拣选零件难度大等，，同时还指出了江森公司在物流信息系统方面的薄弱之处。然后根据公司发展经历详细地分析了公司在管理方面和规划方面的不足，分析产生物流问题的原因。之后归纳了公司物流发展的内外部环境因素，包括外部机会、外部威胁、内部优势和内部弱势，并利用SWOT分析法研究公司可选的发展战略。其次根据课程中学习的综合战略管理模型为公司建立了“实现物流信息一体化的高效物流管理”长期发展目标，着重强调了物流信息一体化和高效两个关键要素，并细分为业务流程发展目标和信息化发展目标。业务流程发展目标重点是业务流程更改，借助信息化系统的支持优化现有业务流程，目的是解决现有业务流程中的缺陷。信息化发展目标的重点是信息系统的引进，以优秀的信息系统来指导现有工作的进行，填补现有物流工作中的不足。再次，结合SWOT分析法研究结论探讨公司的发展战略选择。分析各项可选发展战略的优劣势，以公司长期发展目标为主导方向确立了公司成本领先及类集中多元化经营的发展战略。并利用SWOT分析数据说明公司选择战略的必要性和可行性。最后结合公司实际物流情况与作者学习到的精益物流知识为公司设计了业务流程发展和信息化发展两方面的多项实施工作，并详细地说明了各项目的实施步骤及预期效果。通过各项目实施的预期效果分析，可以有效的解决公司在物流管理方面的多种问题，实现了提升物流管理效率，降低物流管理成本，优化管理体制的目的。文章结尾还说明了为确保各优化项目的顺利实施需要公司在资金、技术及人员等方面提供的多项保障措施。同时本文贯彻的信息系统与物流业务相结合的思想，也将为公司未来物流业务的发展提供了有利的理论支持。
[Abstract]:In recent years, the automobile manufacturing industry has developed rapidly. By 2014, the total car production and sales reached a record high. Changchun Fuwei Johnson auto-controlled auto accessories system co., Ltd. Is a joint venture between us and FAW co., Ltd. Auto parts enterprises. Our customers include FAW Volkswagen, FAW cars, FAW Liberation, FAW Toyota, Beijing Benz, Tianjin Toyota and so on. The main products include car seats, dashboards, door panels, roof and other automotive interior products. With the rapid increase in car production. The company has been faced with the problem of low efficiency of logistics management and high cost of logistics management, which has seriously affected the competitiveness of enterprises. Firstly, this paper explains the problems in logistics management in detail, such as: the supplier's quotation is out of control, the management is out of control, the process of entering the factory is complicated and the transportation cost is high; There is no clear pull signal in the factory turnover logistics, so it is difficult to pick and choose the parts. At the same time, it also points out the weakness of the company in logistics information system. Then according to the development experience of the company, it analyzes the deficiencies of the management and planning of the company in detail. After analyzing the causes of logistics problems, the paper summarizes the internal and external environmental factors of logistics development, including external opportunities, external threats, internal advantages and internal weaknesses. And use SWOT analysis method to study the optional development strategy of the company. Secondly, according to the comprehensive strategic management model of the course, the long-term development goal of "realizing the logistics information integration and efficient logistics management" is established for the company. Two key elements of logistics information integration and efficiency are emphasized, and are divided into business process development goal and information development goal. Business process development goal focuses on business process change. With the support of information system to optimize the existing business processes, the purpose is to solve the shortcomings of the existing business processes. The focus of information development is the introduction of information systems. With excellent information system to guide the implementation of the existing work, to fill the existing logistics deficiencies. Thirdly, combined with the research conclusions of SWOT analysis, this paper discusses the choice of the development strategy of the company, and analyzes the advantages and disadvantages of each alternative development strategy. Taking the long-term development goal of the company as the leading direction, the paper establishes the development strategy of the company's cost leading and centralized diversified management, and explains the necessity and feasibility of the company's choice strategy by using the SWOT analysis data. Finally, combining the actual logistics situation of the company and the lean logistics knowledge learned by the author, the author designs a number of implementation work for the company in the two aspects of business process development and information development. Through the analysis of the expected effect of the implementation of each project, it can effectively solve a variety of problems in the logistics management of the company, and achieve the improvement of logistics management efficiency. The purpose of reducing the cost of logistics management and optimizing the management system. At the end of the article, it is also explained that the company needs funds in order to ensure the smooth implementation of various optimized projects. At the same time, the idea of combining information system with logistics business, which is implemented in this paper, will provide favorable theoretical support for the development of the company's logistics business in the future.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.471;F252

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