我国消费者食品安全信心研究—来自乳制品领域的调研

发布时间：2018-01-29 14:43

本文关键词： 食品安全信心乳制品　出处：《吉林大学》2014年硕士论文　论文类型：学位论文

【摘要】：我国整体的食品安全现状并不乐观且形式严峻。食品安全问题屡禁不止，媒体对我国食品安全问题的报道层出不穷，国家也出台各种有关食品安全的法规政策，，但仍然无法制止食品安全事件的发生。食品安全不仅影响消费者身体和生命的健康，还会降低消费者对于我国政府、食品生产企业和食品销售企业的信心，更重要的是会影响我国食品制造企业在国际上的口碑和地位，影响我国经济的发展和社会的稳定。从消费者的消费行为来分析，消费者对乳制品的信心下降会影响其消费行为，而消费者信心也与乳制品的品牌、标签、养殖户、销售商能力等等方面有关，此外发生的食品安全事件和媒体报道食品安全事件的能力、频率、质量等等都会不同程度的影响消费者对该产品的信心。我国的乳制品市场尚不成熟，近些年来乳制品安全事件时常曝光，这不仅有损于企业在国际上的形象，更影响企业在消费者心中的地位，甚至会影响消费者对我国乳制品乃至整个食品安全的信心。通过食品安全监管部门的数据显示，我国65.4%的消费者对乳制品安全的信心不足，这表明我国食品安全监管力度不足，尤其是乳制品方面严重打击了消费者的消费信心。因此我国的乳制品企业需要寻找行业转型之路，政府也应该加强乳制品监管力度，提升行业进入标准，制定并完善食品安全的法律法规并加大违反食品安全的惩罚力度，从而规范我国乳制品市场行业格局，提升消费者对食品安全的信心，从源头上解决我国食品安全的问题。本文从内部因素和外部因素两个方面研究消费者在乳制品食品安全方面的信心和以及信心和组织机构信任的关系，更具体地说内部因素包括消费者的性别、所在地、年龄、可支配收入、家庭成员和学历等基本个人信息；外部因素包括以乳制品为例的食品供应链成员——政府、制造商、养殖户、销售商、媒体五个组织机构，分析消费者对这五个组织机构的三个维度的信任与消费者食品安全信心间的关系。本文的创新点在于分析对象的更全面，并结合了信任的三维度——开放性、关注度和能力，采用EXCEL、SPSS、LISREL软件进行描述性分析、信度分析、效度分析、因子分析、回归分析等研究方法，结果表明一个高层次的信心与一个更高层次的信任正相关。以乳制品为例的消费者对食品制造商的信任比对食品供应链上其他组织机构的信任程度大，且信任的三个维度中能力是最重要的维度，开放性是次重要的维度。基于结构方程模型对消费者食品安全信心建立模型并进行实证研究，首先对结构方程模型基本理论进行了概述，对研究对象进行描述；其次在结构方程模型理论和实际数据调研的基础上,构建了本文实证研究的消费者食品安全信心概念模型，并对变量和指标进行了解释,提出研究假设；然后从基本参数估计和整体拟合指标两方面对构建的概念模型的拟合情况进行检验，以验证所构建的概念模型的合理性，同时通过路径分析的结果验证研究假设；最后分析和总结模型数据的实践测评结果。不仅如此，通过本研究也表明专注于不同组织机构的不同的信任维度，能够增强消费者对乳制品食品安全的信心。简单的说就是消费者在不同组织机构的不同信任维度对消费者在乳制品食品安全信心的影响程度不同。最后本文从监管体系、监管力度、法律法规、实施公开性和从业人员能力等方面，讨论了如何恢复和重建消费者食品安全的信心。
[Abstract]:China's food safety situation is not optimistic about the overall and severe forms. The food safety problem of repeated media on China's food safety problems emerge in an endless stream reports the state also issued regulations, relating to food safety, but still can not stop the occurrence of food safety incidents. Food safety not only affects consumer body and life health. The Chinese government will reduce consumer, food production enterprises and food sales business confidence, more important is to affect China's food manufacturing enterprise reputation and status in the world, the impact of China's economic development and social stability. From the analysis of consumer behavior, consumer confidence in dairy products decreased will affect the consumer behavior and consumer confidence, and dairy products brand, label, farmers, retailers and related food safety incidents happened in addition Ability, and media coverage of food safety incident frequency, quality will affect the consumer of the product confidence. The dairy market in China is still not mature, in recent years, the dairy safety events frequently exposed, this is not only detrimental to the enterprises in the international image, more influence the status of enterprises in the consumer the heart, even will affect consumer confidence in China's dairy products and the food safety. The food safety supervision department data show that 65.4% of China's consumer confidence in the safety of dairy products, which indicates that the food safety supervision in China, especially dairy products a serious blow to consumer confidence. So dairy enterprises in China for industry restructuring, the government should strengthen supervision of dairy products, improve the industry entry criteria, establish and perfect the law of food safety We should also intensify the punishment for food safety violations, so as to standardize the industry structure of China's dairy market, enhance the confidence of consumers in food safety, and solve the problem of food safety from the source.
In this paper, the relationship of trust from the internal and external factors of the two aspects of consumers in the dairy food safety confidence and confidence, and the organization, more specifically the internal factors include consumer gender, location, age, disposable income, family members and education and other basic personal information; external factors including milk products as an example of the food supply chain members of the government, farmers, manufacturers, distributors, five media organizations, analysis of trust and consumer food consumers in three dimensions of the five organizations of the relationship between an all confidence. The innovation of this paper is the analysis object of more comprehensive, and combined with 3D - the open degree of trust, attention and ability, using EXCEL, SPSS, LISREL for descriptive analysis, reliability analysis, validity analysis, factor analysis, regression analysis and other research methods,. Results show that a high level of confidence and a higher level of trust. The trust degree is positively related to dairy products as an example of consumer food manufacturers trust on food supply chain on the other organizations, the three dimensions and the trust is the most important dimension, openness is important the dimension of structural equation model on consumer confidence in the safety of food and establish the model for empirical research based on the first, the basic theory of structural equation model were summarized, describe the research object; secondly based on structural equation model and actual data research, constructs a conceptual model of consumer confidence in the safety of food and the empirical study. The variables and indicators are explained, then put forward the research hypothesis; fitting face model is constructed from the basic concept of parameter estimation and fitting of the overall index of two party Test to verify the rationality of model construction, and the path through the analysis of the results of the research hypothesis; finally analyze and summarize the practice of evaluation results of model data. Moreover, the study also showed that different organizations focus on different dimensions of trust, to enhance consumer confidence in dairy food safety. Simply means that consumers of different trust dimensions in different organizations of different consumers in the impact of dairy food safety confidence level. Finally this paper from the supervision system, supervision, laws and regulations, the implementation of the public and employees, discussed how to restore and rebuild consumer confidence in food safety.

【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F203;F426.82

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