大连R国际货运代理公司发展战略研究

发布时间：2018-01-29 15:08

本文关键词： 发展战略 SWOT分析货运代理　出处：《大连理工大学》2014年硕士论文　论文类型：学位论文

【摘要】：经过几年持续不断的发展,大连R国际货运代理公司(简称大连R公司)已经奠定在大连地区国家级货运代理行业的领头羊地位。但是随着行业内部其他公司对国际货运代理认识的逐渐加深,业务能力日渐提升及国际大型货运公司相对优势的发挥,大连R公司将面对激烈的市场竞争和发展挑战。同时,我国进入新世纪以来国际贸易量剧增,国民经济呈现出持续提升发展状态,同时国家为了发展东北老工业基地制定出一系列有利于其发展的战略决策,这些都为大连市发展国际货运代理业带来了新的发展机遇和空间。面对新的市场发展空间和生存机遇,本文对大连R公司所处的内外部环境及其竞争关系进行了系统分析,找出公司与国内外竞争对手之间存在的现实差距,明确大连R公司目前面临的形势和制定公司的发展战略是十分必要的,并具有重要的现实意义。本文以大连R公司为研究对象,以实现企业可持续发展目标为研究目的,采用文献与调查研究、理论与实践相结合的分析方法,研究了大连R公司发展中的整体性、长期性、基本性的战略问题,研究的主要内容包括以下几个方面。第一部分是对大连R公司发展中遇到的主要问题进行分析；第二部分是对与企业发展战略研究相关的理论和方法进行综述；第三部分对大连R公司所处的外部宏观环境进行分析和评述；第四部分对大连R公司的企业微观环境进行分析；第五部分通过波特五力和SWOT分析法确定大连R公司的总战略和职能战略；第六部分是结合之前的分析总结确定大连R公司的战略如何具体实施；第七部分是对研究进行总结。研究取得的结果主要是：在综合分析大连R公司内外部环境和公司能力的基础上,确定“单一型——复合型”两阶段总体发展战略,明确大连R公司若想在货运代理业求生存求发展就必须转变职能,集中力量发展第三方物流营运模式。
[Abstract]:After several years of continuous development. Dalian R International Freight forwarding Co., Ltd. Has established the leading position in the national freight forwarding industry in Dalian. But with the other companies within the industry gradually deepen their understanding of international freight forwarder. With the improvement of business ability and the exertion of the relative advantages of large international freight companies, Dalian R Company will face the fierce market competition and development challenge. At the same time, the international trade volume of our country has increased sharply since the new century. The national economy continues to improve the development of the state, at the same time, the country in order to develop the old industrial base in Northeast China has made a series of strategic decisions conducive to its development. All these have brought new development opportunity and space for Dalian to develop international freight forwarder industry and face new market development space and survival opportunity. This paper makes a systematic analysis of the internal and external environment of Dalian R Company and its competitive relationship, and finds out the real gap between Dalian R Company and its domestic and foreign competitors. It is very necessary to make clear the situation that Dalian R Company is facing at present and to draw up the development strategy of Dalian R Company, and it is of great practical significance. In this paper, Dalian R Company as the research object, to achieve the goal of sustainable development of enterprises for the purpose of research, the use of literature and investigation, theory and practice of the combination of analysis method. This paper studies the overall, long-term and basic strategic issues in the development of Dalian R Company. The main contents of the study include the following aspects. The first part is the analysis of the main problems encountered in the development of Dalian R Company; The second part is a review of the theories and methods related to the research of enterprise development strategy. The third part analyzes and comments on the external macro environment of Dalian R Company. Part 4th analyzes the micro environment of Dalian R Company. In the 5th part, the total strategy and function strategy of Dalian R Company are determined by Porter's five forces and SWOT analysis. Part 6th is the combination of previous analysis and summary to determine how to implement the strategy of Dalian R Company; Part 7th is a summary of the research. The results of the study are as follows: on the basis of comprehensive analysis of the internal and external environment of Dalian R Company and the ability of the company. To determine the overall development strategy of "single type-compound type" in two stages, it is clear that Dalian R company must change its function and concentrate on developing the mode of third party logistics if it wants to survive and develop in freight forwarding industry.
【学位授予单位】：大连理工大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F259.23;F272

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