面向养老项目的公益创投机会识别研究

发布时间：2018-02-21 22:24

本文关键词： 养老问题公益创投机会评价语言信息多属性决策　出处：《东华大学》2014年硕士论文　论文类型：学位论文

【摘要】：养老公益创投项目是社会发展的重要组成部分。近年来,我国各级政府搭建公益创投平台,加大对养老公益项目的扶持培养力度。我国目前养老创投项目的运作主要由政府资助,均为公益性项目,尚不涉及盈利,但随着银发浪潮的来袭,投资主体和范围将不仅仅局限于政府和社区项目,有望进驻老年公寓,老年旅游等领域,实现养老创投项目的持续造血和养老服务的多元化、规范化、人本化,真正让老年人老有所依,老有所乐,老有所为。在这样的背景之下,本文对我国现有养老创投项目的投资运作和评价机制进行了调查研究,结合养老公益创投项目自身的特点,提出了基于Timmons机会评价框架、语言多属性评价方法的养老公益创投项目机会评价模型。Timmons机会评价框架主要用于机会评价指标体系的构建,语义评价方法主要用于决策信息、指标描述不准确的情况下的模糊决策,方法简单且可行。针对养老公益创投项目机会识别研究,本文主要进行了以下几个方面的研究工作：第一,对本文的研究背景、研究现状、技术路线进行了一定的介绍,同时对公益创投理论、养老产业理论、创业机会识别理论、基于语言多属性决策理论等理论基础进行学习和应用。第二,通过问卷调查对Timmons创业机会评价关键指标进行抽取并结合养老创投项目的特点构建机会评价指标体系,运用基于语言信息的多属性决策理论与方法构建决策模型。在确定属性权重及决策者权重时,基于离差最大化思想,采用评价信息实现客观赋值。第三,在算例分析中,本文选取了上海、深圳、北京三地的项目,给4名专家发送邮件请他们用语言评估标度对各评价指标给出语言信息,收集语言评价信息后,对语言信息进行合理计算,得出结果。我国现有养老公益创投项目的研究中较多的是内涵的理解和实践的评价,关于养老公益创投项目的机会识别还未涉及,其实际操作都是依据决策者主观经验进行的,没有相应的评价模型,其结果往往会因为决策者的不同使得结果的偏差较大,投资效果也不理想。语言多属性评价模型在选取指标时结合养老创投项目特点,以机会识别机理为基础,分析构建养老公益创投项目机会评价模型。在得到项目评价综合的语言值后,不但能通过排序甄选出最优项目,也能根据语言值初步判断项目优劣,走一条政府+市场+社会的合作模式。本文对实践中的养老公益创投项目评估决策具有有一定参考意义。
[Abstract]:The project is an important part of social development. In recent years, governments at all levels in our country have set up a public welfare venture capital platform. At present, the operation of the pension venture capital projects in our country is mainly funded by the government, all of them are public welfare projects, which are not yet involved in profits, but with the arrival of a wave of silver hair, The main body and scope of investment will not only be limited to government and community projects, but also be expected to enter the fields of apartment and tourism for the elderly, so as to realize the diversification, standardization and humanization of sustained hematopoietic and pension services for the aged venture capital project. Really let the old people have something to rely on, old people have fun, the elderly do. Under this background, this paper investigates and studies the investment operation and evaluation mechanism of the existing pension venture capital projects in China, and puts forward an opportunity evaluation framework based on Timmons combined with the characteristics of the pension public venture capital projects. The opportunity evaluation model of pension venture capital project based on language multi-attribute evaluation method. Timmons opportunity evaluation framework is mainly used in the construction of opportunity evaluation index system, and the semantic evaluation method is mainly used in decision-making information. The method of fuzzy decision in the case of inaccurate index description is simple and feasible. First, the research background, research status and technical route of this paper are introduced. At the same time, the theory of public venture capital, the theory of endowment industry, the theory of entrepreneurial opportunities are introduced. Language-based multi-attribute decision-making theory and other theoretical basis for learning and application. Second, through the questionnaire survey to Timmons entrepreneurial opportunity evaluation key indicators are extracted and combined with the characteristics of the old-age venture capital project to build an opportunity evaluation index system. The decision model is constructed by using the theory and method of multi-attribute decision making based on linguistic information. When determining attribute weight and decision-maker weight, the objective assignment is realized by using evaluation information based on the idea of maximization of deviation. Third, in the example analysis, this paper selected three projects in Shanghai, Shenzhen and Beijing, and sent an email to four experts, asking them to give language information to each evaluation index with the language evaluation scale, and after collecting the language evaluation information, The language information is calculated reasonably and the result is obtained. In the research of the existing pension public venture capital project in our country, the understanding of connotation and the evaluation of practice are more. The opportunity identification of the pension public welfare venture capital project has not been involved, and its actual operation is based on the subjective experience of the decision-maker. If there is no corresponding evaluation model, the result will be deviated greatly because of the difference of decision makers, and the investment effect will not be ideal. The linguistic multi-attribute evaluation model combines the characteristics of the pension venture capital project when selecting the index. Based on the mechanism of opportunity recognition, this paper analyzes and constructs the opportunity evaluation model of the pension public venture capital project. After getting the comprehensive language value of the project evaluation, not only the optimal project can be selected by ranking, but also the good or bad project can be preliminarily judged according to the language value. This paper has some reference significance for the evaluation and decision of the pension public venture capital project in practice.
【学位授予单位】：东华大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F283;D669.6

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