GH物流公司发展战略研究

发布时间：2018-02-27 08:52

本文关键词： 物流第三方物流发展战略战略实施　出处：《吉林大学》2014年硕士论文　论文类型：学位论文

【摘要】：随着全球经济一体化的逐步推进，中国的第三方物流业发展异常迅猛。国家相关部门出台了一系列有力政策不断鼓励和支持物流业发展，吉林省的第三方物流迎来新的发展机遇。近几年，在省内陆续出现了一批有实力，经营效益好的物流企业。作为省国资委下属的GH物流公司，也迎来了重大的历史发展机会。本文围绕着GH物流公司在经营上存在的问题，对内部及外部环境进行了分析和研究，最终确定了新的发展战略及实施保障。论文开头首先介绍了我国物流产业的发展现状和趋势，，包括吉林省物流行业情况，明确GH物流公司的市场大环境。利用波特的五力模型全面分析GH物流公司在物流市场中所面临的潜在进入者、供应商、客户、行业内竞争者、替代品，由此明确GH物流公司在物流市场环境中所面临的机遇和挑战。之后，简单介绍公司现在经营现状及经营中存在的问题，然后用SWOT分析法确定GH物流公司的战略目标，战略定位和战略发展模式。最后说明GH物流公司战略实施的保障方案。
[Abstract]:With the gradual development of global economic integration, the third party logistics industry in China is developing extremely rapidly. The relevant government departments have issued a series of powerful policies to encourage and support the development of the logistics industry. In recent years, there have been a number of powerful and effective logistics enterprises in Jilin Province. As a subsidiary of the provincial SASAC, GH logistics company, This paper analyzes and studies the internal and external environment and finally determines the new development strategy and implementation guarantee. First of all, the paper introduces the current situation and trend of logistics industry in our country, including the situation of logistics industry in Jilin Province. Make clear the market environment of GH Logistics Company. Analyze the potential entrants, suppliers, customers, competitors and substitutes that GH Logistics Company faces in the logistics market by using Porter's five-force model. From this, the opportunities and challenges that GH Logistics Company faces in the logistics market environment are clarified. After that, the present operating situation and the existing problems of GH Logistics Company are briefly introduced, and then the strategic objectives of GH Logistics Company are determined by SWOT analysis. Strategic orientation and strategic development model. Finally explains the GH logistics company strategy implementation of the security program.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F259.23;F272

【相似文献】