第三方物流A公司的战略研究

发布时间：2018-03-03 19:48

本文选题：国有企业　切入点：第三方物流　出处：《天津大学》2014年硕士论文　论文类型：学位论文

【摘要】：改革开放后我国经济逐步与世界接轨。几次全球范围的金融危机与经济衰退，使国内越来越多的企业感受到冲击，认识到战略管理的重要性。随着市场内外部环境的变化以及现代企业生产方式的不断革新，第三方物流这一特殊的物流形态开始受到企业界和学术界的重视。第三方物流具有提高物资流通速度、节省时间成本、资金成本，，提高企业核心竞争力的特点，在发达国家被广泛使用。但是，我国第三方物流刚刚起步且进展缓慢，无论理论研究还是实践方面都远远落后于发达国家，特别是国有企业助力经济发展的脚步迟缓而沉重，对市场敏感度不高，迫切需要大刀阔斧的改革和战略规划的制定促进国有企业全面转型升级。鉴于上述情况，本人借助PEST和波特五力模型分析工具，从国有大型物流企业A公司的宏观环境、行业环境分析入手，着重对A公司的现有竞争战略、实施困境展开系统研究。在上述研究分析基础上，提出了侧重于A公司经营主体的相关战略管理建议和指导性意见，强调A公司要依托当代企业战略管理思想，强化自身在物流行业的竞争地位，探索出一条适合国有第三方物流企业发展的新路。最后，本人希望这篇论文能对A公司的战略规划提供理论基础和参考价值，甚者为我国第三方物流今后的发展提供可借鉴的实践经验。
[Abstract]:Since the reform and opening up, China's economy has gradually been in line with the world. Several global financial crises and economic recessions have made more and more domestic enterprises feel the impact. Recognizing the importance of strategic management. As the internal and external environment of the market changes, as well as the continuous innovation in the production methods of modern enterprises, Third party logistics (TPL), a special form of logistics, has been attached great importance to by the business and academic circles. It has the characteristics of improving material circulation speed, saving time cost, capital cost, and improving the core competitiveness of enterprises. It is widely used in developed countries. However, the third party logistics in our country has just started and made slow progress, which lags far behind the developed countries in both theoretical research and practice, especially the slow and heavy pace of state-owned enterprises helping the economic development. It is not sensitive to the market, so it is urgent to make drastic reform and strategic planning to promote the overall transformation and upgrading of state-owned enterprises. In view of the above situation, with the help of PEST and Porter's five Force Model Analysis tools, starting with the macro environment and industry environment analysis of A Company, a large state-owned logistics enterprise, I focus on the existing competitive strategy of A Company. On the basis of the above research and analysis, this paper puts forward the relevant strategic management suggestions and guiding opinions focusing on the main business body of company A, and emphasizes that company A should rely on the strategic management thoughts of contemporary enterprises. Strengthen their competitive position in the logistics industry, explore a new way suitable for the development of state-owned third-party logistics enterprises. Finally, I hope this paper can provide a theoretical basis and reference value for the strategic planning of company A. What's more, it can provide practical experience for the future development of third party logistics in China.
【学位授予单位】：天津大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F259.23

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中国期刊全文数据库前2条

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中国硕士学位论文全文数据库前10条

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