策划指标体系的构建与应用研究

发布时间：2018-03-06 07:45

本文选题：房地产策划　切入点：指标体系　出处：《重庆大学》2014年硕士论文　论文类型：学位论文

【摘要】：近年来国内对房地产项目策划的研究不断深入，但是还未出现对策划指标体系构建的相关研究。为了改变房地产策划指标研究倾向于评价的研究现状，论文提出了通过研究策划工作的一般规律，，构建策划指标体系对策划工作进行指导的研究思路。论文策划指标体系中的指标可以被理解是策划过程需要关注和分析的因素，那么指标体系就是策划工作关键因素的集合，其既包括数量分析评价指标也包括描述性分析指标。论文最终建立的策划指标体系既可以作为项目评价或决策的工具，也可以通过对策划工作的指导提升策划质量。论文的研究结构分为三个部分。第一部分是理论研究部分，对国内外的策划理论进行梳理并对现阶段策划指标体系的研究现状进行介绍，分析构建房地产策划指标体系应关注的问题。第二部介绍了策划指标来源、指标体系分析建立过程以及指标权重的确定。第三部分通过实例对构建的策划指标体系进行验证性研究并做出总结和展望。对房地产项目策划指标体系构建的研究，作者根据策划的系统性和多样性特点，同时结合专家访谈研究得出策划指标体系构建的初步结论，即策划指标体系不仅包括策划评价指标、过程指标，还包括策划管理指标以及策划辅助指标。建立策划指标体系的重点是指标来源，作者在文献研究之后筛选出策划相关指标，并经过专家访谈结合调研问卷的多层次调研逐步筛选并最终确定了策划指标体系的二、三级指标，其中二级指标12个，三级指标61个。通过对文献以及我国相关法规和行业文件的研究，作者对指标体系三级指标进行了深化和分析，详细描述每个指标的含义以及定量、定性分析方法。通过熵值法修正层次分析法对指标体系的二级指标权重计算，最终形成了策划指标体系。论文最后一部分概述了策划指标体系对策划实践工作的指导意义，并通过涪陵新区城市中央公园项目对策划指标体系进行了验证性研究。论文构建一个具有综合性、可操作性的指标体系，弥补了国内现阶段对房地产策划指标的研究侧重于评价而忽略对策划指导的不足，一定程度上优化策划过程并提升策划质量。因此，论文对于策划研究具有理论意义和实践意义。
[Abstract]:In recent years, domestic research on real estate project planning has been deepening, but there has not been any related research on the construction of planning index system. In order to change the research status quo of real estate planning indicators which tend to be evaluated, This paper puts forward the research idea of constructing the planning index system to guide the planning work by studying the general law of the planning work. The indexes in the paper planning index system can be understood as the factors needing attention and analysis in the planning process. Then the index system is the set of key factors in the planning work, which includes both quantitative analysis and evaluation index and descriptive analysis index. The planning index system established in the paper can be used as a tool for project evaluation or decision making. You can also improve the quality of planning through the guidance of planning work. The research structure of the thesis is divided into three parts. The first part is the theoretical research part, combing the planning theory at home and abroad and introducing the present research status of the planning index system. This paper analyzes the problems that should be paid attention to in the construction of real estate planning index system. The second part introduces the source of the planning index. The third part verifies the planning index system through examples and makes a summary and prospect. Based on the systematic and diverse characteristics of real estate project planning, the author draws a preliminary conclusion on the construction of real estate project planning index system in combination with expert interviews. That is, the planning index system includes not only the planning evaluation index, the process index, but also the planning management index and the planning auxiliary index. And through expert interviews combined with the multi-level investigation and investigation questionnaire, the second and third level indicators of the planning index system were gradually selected and finally determined, of which 12 were second-level indicators. Through the research of literature and related laws and regulations of our country and industry documents, the author deepens and analyzes the index system, describes the meaning and quantification of each index in detail. The qualitative analysis method. Through the entropy method to revise the analytic hierarchy process to calculate the index weight of the index system, finally formed the planning index system. The last part of the paper summarized the guiding significance of the planning index system to the planning practice work. And through Fuling New District City Central Park Project, the planning index system was verified. This paper constructs a comprehensive and operable index system, which makes up for the deficiency of the current domestic research on the real estate planning index focusing on evaluation and neglecting the planning guidance. To a certain extent, the planning process is optimized and the planning quality is improved. Therefore, the thesis has theoretical and practical significance for planning research.
【学位授予单位】：重庆大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F299.23

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