以旅行社为核心的旅游绿色供应链绩效评价研究

发布时间：2018-03-10 03:08

本文选题：绿色供应链　切入点：绩效评价　出处：《燕山大学》2014年硕士论文　论文类型：学位论文

【摘要】：伴随着经济的持续高速发展，过度开发导致超承载力的环境压力日趋严重。为了缓解环境压力，绿色供应链管理的思想应运而生。绿色供应链是对各个供应环节的资源和整体环境进行全方位思考的一种现代先进的管理模式。近几年，绿色供应链管理研究突飞猛进，并涉及到众多产业与领域。本文在研究了传统旅游供应链管理的基础上，，从绿色的角度出发，构建旅游绿色供应链的绩效评价模型，讨论其在促进旅游行业的整体健康发展的作用。本文主要通过以下四部分对旅游绿色供应链进行介绍：第一部分相关理论分析。通过搜集和掌握国内外相关资料文献，针对目前学术界对旅游供应链核心企业的争议问题，创新性的提出了以市场为导向的旅游供应链构建模式，即针对目标市场需求的不同，供应链的链级结构和核心企业的设计与配置也不尽相同。第二部分为核心分析。首先是通过发放和筛选调查问卷，并对问卷调查的结果进行分析，最终从整体服务水平、核心企业竞争力、协同发展能力、绿色环保四个方面提出旅游绿色供应链的评价指标。其次，采用层次分析法和模糊综合法，构建出适合于旅游行业的绩效评价模型。第三部分实证分析。运用在秦皇岛地区实地调研取得的数据，通过模型的计算，可以如实反映该旅行社的绿色供应链管理的整体运作情况。实例运算证明该指标体系的可操作性、适用性和实用性。针对评价结果总结影响绿色供应链绩效的因素，在此基础上提出加强绿色供应链绩效的途径。第四部分结论。根据以上章节表述的相关理论和数据分析结果，对论文进行总结，然后提出本研究范围的局限性以及对深入研究该问题的相关建议。
[Abstract]:Along with the sustained and rapid development of economy, the excessive development of the bearing capacity of the environment caused by the pressure is more and more serious. In order to alleviate the pressure on the environment, green supply chain management ideas have emerged. The green supply chain is a kind of advanced management mode of comprehensive consideration of each supply chain resources and overall environment. In recent years, research green supply chain management by leaps and bounds, and involves many industries and fields. Based on the study of the traditional tourism supply chain management, from the angle of green, the performance evaluation model of building tourism green supply chain, discusses the tourism industry in promoting the overall health development.
This article mainly introduces the tourism green supply chain through the following four parts:
The first part is the analysis of related theories. Through collecting and master the relevant literature at home and abroad, aiming at the issues currently on the core business of tourism supply chain in the academic circles, puts forward the innovation mode of tourism supply chain oriented to the market, the target market demand, supply chain structure and core enterprise design and configuration are not the same.
The second part is the core. Firstly, through the issuance and screening questionnaire, and the survey results were analyzed, finally from the overall level of service, the core competitiveness of enterprises, the ability of collaborative development, evaluation of the tourism green supply chain four aspects of green environmental protection index. Secondly, using AHP and fuzzy comprehensive method. Build a performance evaluation model suitable for the tourism industry.
The third part of the empirical analysis. Using the obtained field survey in the Qinhuangdao area of the data, through the calculation of the model can accurately reflect the overall operation of the green supply chain management in the travel agency. It proves that the index system of the feasibility, applicability and practicability. For the evaluation results summarized the impact factors of green supply chain performance on this basis, put forward ways to strengthen the green supply chain performance.
The fourth part is the conclusion. According to the relevant theories and data analysis results in the above chapters, we summarize the papers, and then put forward the limitations of this research area and suggestions for further research.

【学位授予单位】：燕山大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.6;F274;F205

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