圣沅房地产开发项目的风险管理研究

发布时间：2018-03-11 12:15

本文选题：风险识别　切入点：风险分析　出处：《中国海洋大学》2014年硕士论文　论文类型：学位论文

【摘要】：经过三十几年的不断发展,我国的房地产已经逐渐成为国民经济重要的一部分。然而在市场竞争逐渐激烈的情况下,房产业也渐渐的迈入利润正常化、管理精细化的状态。此外,受国际经济环境持续低迷影响,我国不断的采用宏观调控政策对房地产产业加以调整,大部分的房地产企业不但需要面对激烈的市场竞争,还需要在开发项目的过程中面对各类风险。房地产开发行业是一种开发周期长、资金密集、风险高的行业,在这一大环境与大背景之下,怎样使目标得到高效实现,就需要对风险有效的进行控制,进而促进企业长期而稳定的发展,这也成为很多的房地产公司研究的重点内容。本文将以房地产项目风险管理过程中各种理论及方法作为基础,将这些知识应用在圣沅房地产开发项目风险管理中。对这一项目进行风险的识别、评价、分析及控制。运用盈亏平衡分析、敏感性分析等方法分析风险,对风险要素在实施项目过程中产生的影响程度与重要性进行分析,并运用定性评价、定量评价以及指标层模糊分析评价法对项目的安全、技术、环境、经济、合同等风险进行评价：认为圣沅房地产项目总体风险较低,各项风险中安全风险最大,其次是技术、环境风险,再次是合同风险,经济风险最小,最后根据开发项目的具体情况提出应对与防范的措施,以确保这一项目能够于计划时间内完成,实现预期的目标。这一研究的成功对其他的一些相关企业建立自身的防范控制风险体系很有帮助,对项目存在风险提前加以识别,对风险进行分析与评价,并采用有效应对措施来抵御风险,具备较好的借鉴作用。
[Abstract]:After more than 30 years of continuous development, China's real estate has gradually become an important part of the national economy. However, with the market competition gradually fierce, the housing industry has gradually entered the normalization of profits. The state of fine management. In addition, affected by the persistent downturn in the international economic environment, our country has continuously adopted macro-control policies to adjust the real estate industry. Most real estate enterprises not only have to face fierce market competition, The real estate development industry is a kind of industry with long development cycle, capital intensive and high risk. Under this environment and background, how to achieve the goal efficiently, It is necessary to control the risk effectively and promote the long-term and stable development of the enterprise, which has become the focus of many real estate companies. This paper will take various theories and methods in the process of real estate project risk management as the foundation. This knowledge is applied to the risk management of Shengyuan real estate development project. The risk identification, evaluation, analysis and control of the project are carried out. The risk is analyzed by means of break-even analysis, sensitivity analysis, etc. This paper analyzes the influence degree and importance of risk factors in the process of implementing the project, and applies the methods of qualitative evaluation, quantitative evaluation and fuzzy analysis of index layer to evaluate the safety, technology, environment and economy of the project. Contract and other risks are evaluated: it is considered that the overall risk of Shengyuan real estate project is relatively low, the security risk is the largest among the various risks, the second is technology and environmental risk, the second is contract risk, and the economic risk is the smallest. Finally, according to the specific circumstances of the development project, countermeasures and precautions are proposed to ensure that the project can be completed within the planned time frame, The success of this research is very helpful for other related enterprises to establish their own risk prevention and control system, identify the project risk ahead of time, and analyze and evaluate the risk. And the effective response measures to resist the risk, with a better reference.
【学位授予单位】：中国海洋大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F299.233.4

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