新疆ZY工程项目管理有限公司竞争战略研究

发布时间：2018-03-17 22:25

本文选题：竞争战略　切入点：SWOT分析　出处：《石河子大学》2014年硕士论文　论文类型：学位论文

【摘要】：我国经济发展迅速,尤其加入中国加入WTO以来各个领域得到全方位发展,进入二十一世纪中国项目管理服务的形式多种多样,服务的范围也不同,取得的报酬也各异,竞争十分激烈。新疆ZY工程项目管理有限公司,成立于2008年2月,是由新疆ZY工程招标代理有限责任公司兼并了新疆HZ工程造价咨询事务所组建而成,目前有两个子公司,业务分别为招标和工程造价咨询。当前公司的招标业务有各种不同投资性质的民用建筑、工业、通讯、交通、农田水利、电力、信息产业等行业的各类土木工程、建筑工程、线路管道和设备安装工程及装修工程等项目的勘察、设计、施工、设备材料采购的招标代理服务。其服务内容有:拟定招标方案、编制出售招标文件、资格项预审文件、编制标的、组织开标、评标、协标、定标等内容。公司的工程造价业务主要有各类建设项目的概算、预算、结算、竣工结算,工程索赔业务咨询服务,工程造价经济纠纷案件的鉴定及其它与工程造价有关的业务。目前由于市场竞争激烈,新疆ZY工程项目管理有限公司的发展壮大面临着严峻的挑战,因此,结合所学研究ZY工程项目管理有限公司的竞争战略,对本人活学活用所学知识和新疆ZY工程项目管理有限公司的发展壮大具有重要的现实意义。本文以战略管理相关理论知识的学习、理解、运用,特别在战略分析、战略制定、战略评价、战略实施中,运用理论联系实际的方法、历史与现实相结合的方法,分别从宏观、微观两个方面进行了考虑和设计。并选用了实证分析、深度访谈、文献收集和实地调研相结合的方法进行研究。本文第一章绪论主要从研究背景、研究意义、国内外公司竞争战略相关研究、研究内容和研究思路、采取的研究方法和技术路线五个部分来撰写。第二章主要从ZY公司成长历程、历年业绩出发,并对该公司的能力进行分析,总结出该公司在发展中存在的问题。第三章主要从优势、劣势、机会、威胁四个方面对ZY公司进行SWOT分析。第四章的主要内容是ZY公司竞争战略的选择。第五章是保障ZY公司竞争战略的具体措施。通过对新疆ZY工程项目管理有限公司发展现状运用统计以及SWOT分析法进行研究和探讨。发现新疆ZY工程项目管理有限公司存在的问题,如:公司的人才机制不完善;人才相对较为缺乏;企业的架构不完善;管理的模式落后单一;企业缺乏预警机制,抗风险能力较差;企业的思想观念保守,缺乏战略意识等。经过SWOT分析对企业的做出战略选择:多元化竞争战略,品牌文化战略,人才战略和信息化战略。根据以上战略实施:完善企业组织框架;提高企业服务能力;加强企业管理创新;完善人力资源管理体系和人才引进培养策略;拓展新业务,完成信息化建设;建设企业文化,建立企业品牌。希望对新疆ZY工程项目管理有限公司有所帮助。
[Abstract]:China's economy is developing rapidly, especially since China's entry into the WTO. In 21th century, the forms of project management services in China are various, the scope of service is also different, and the remuneration is also different. The competition is very fierce. Xinjiang ZY Engineering Project Management Co., Ltd. was established in February 2008 by Xinjiang ZY Project bidding Agency Co., Ltd., which merged Xinjiang HZ Project cost Consulting firm. At present, it has two subsidiary companies. At present, the company's bidding business includes various kinds of civil construction, industrial, communications, transportation, irrigation and water conservancy, electric power, information industry and other industries, such as civil construction, construction projects, etc. Bidding agency services for surveying, design, construction and equipment materials procurement of projects such as line, pipeline and equipment installation and decoration projects. The contents of the services include: drawing up bidding schemes, preparing tender documents for sale, prequalification documents, etc. The company's engineering cost business mainly includes the budget estimates, budgets, settlement, completion and settlement of all kinds of construction projects, and consulting services for engineering claims business. Appraisal of economic disputes over project cost and other business related to project cost. At present, due to the fierce market competition, the development and growth of Xinjiang ZY Project Management Co., Ltd. is facing severe challenges. Combined with the study of ZY Project Management Co., Ltd.'s competitive strategy, It is of great practical significance for me to learn and use what I have learned and the development of Xinjiang ZY Engineering Project Management Co., Ltd. This paper studies, understands, applies, especially in strategic analysis and strategy making with the relevant theoretical knowledge of strategic management. In the process of strategic evaluation and strategy implementation, using the method of integrating theory with practice and combining history with reality, the author considers and designs the method from macro and micro aspects, and selects empirical analysis and in-depth interview. The first chapter of this paper mainly from the research background, research significance, the domestic and foreign company competition strategy related research, the research content and the research thought, the first chapter of this paper mainly from the research background, the research significance, the domestic and foreign company competition strategy related research, the research content and the research thought, The second chapter is mainly from the ZY company's growth process, performance over the years, and the analysis of the company's ability, Summarize the problems in the development of the company. Chapter three mainly from the strengths, weaknesses, opportunities, SWOT analysis of ZY Company from four aspects of threat. The main content of Chapter 4th is the choice of competitive strategy of ZY Company. Chapter 5th is the specific measure to ensure the competitive strategy of ZY Company. Using statistics and SWOT analysis to study and discuss the current situation of the development of the Division, we find the problems existing in Xinjiang ZY Project Management Co., Ltd. For example: the talent mechanism of the company is not perfect; the talent is relatively lacking; the structure of the enterprise is not perfect; the mode of management is backward and single; the enterprise lacks the early-warning mechanism, the ability to resist risks is poor; the idea of the enterprise is conservative, Lack of strategic awareness. Through SWOT analysis to make strategic choices to enterprises: diversified competition strategy, brand culture strategy, talent strategy and information strategy. According to the above strategy implementation: perfect enterprise organization framework; improve enterprise service ability; Strengthen enterprise management innovation; perfect human resource management system and talent introduction and training strategy; expand new business, complete information construction, build enterprise culture, Establish enterprise brand. Hope to help Xinjiang ZY Project Management Co., Ltd.
【学位授予单位】：石河子大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F282

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