房地产企业视角下的重庆产业地产投资研究

发布时间：2018-03-20 21:00

本文选题：重庆　切入点：产业研究　出处：《重庆大学》2014年硕士论文　论文类型：学位论文

【摘要】：房地产企业投资产业地产市场时，需要考虑产业状况、工业地产开发现状和具体投资项目等内容，本文在充分了解这些因素的基础上，运用Excel、R、SPSS等统计分析软件做图表分析、主成分分析、频率分析以及其它分析，对重庆产业地产进行一些应用型研究，并给出了重庆产业地产投资的建议。从产业状况来看，重庆市近几年的经济处于持续增长阶段，在2013年实现的工业总产值以汽车制造业和电子信息产品制造业最多。本文利用主成分分析方法对重庆市上市公司进行综合排名，发现在重庆上市企业中，以长安汽车为首的汽车制造业拥有更好的财务状况，盈利能力也相对较好。房地产企业在投资工业地产时，需要研究工业地产的开发现状。研究重庆市的工业地产发现，2013年，主城区工业性用地占主城区总用地的35%，主城区的经营性用地所占比例更大。工业地产开发投资增速呈现先增长后回落并逐渐趋于平稳的发展趋势。重庆市工业园区的产业多以汽摩配件为主，其次是机械制造，农业、生物医药、电子信息产业在不同城区的表现不同。本文的具体投资项目是港城工业园区。首先分析了港城工业园区目前的区域规划和环境。本文重点分析港城园区A区。在进行了一系列的数据处理和图表分析后，发现港城园区A区入驻企业中，，有54.29%的企业属于中型企业，31.43%的企业属于小型企业，14.29%的企业属于大型企业。港城园区的企业多数属于工业企业，其产业分布也较广泛，其中，多数企业处于汽车及零配件、机械等行业。本文最后给房地产开发商的建议是：地产开发商可以选择以建筑标准厂房的形式，打造一个汽车及零配件的产业集群，还可以开发建设生物医药、电子技术为主导产业的工业楼宇，集中发展新型产业，获得增长较快的收入。当愈来愈多的房地产开发商进军工业地产时，可能会选择更多的产业地产开发项目，并进一步壮大值得投资的产业领域。
[Abstract]:When real estate enterprises invest in the industrial real estate market, they need to consider the industrial situation, the present situation of industrial real estate development and the specific investment projects. Based on the full understanding of these factors, this paper makes chart analysis by using statistical analysis software, such as Excel R#en0# SPSS, etc. Based on principal component analysis, frequency analysis and other analysis, some applied studies on Chongqing industrial real estate are carried out, and some suggestions on Chongqing industrial real estate investment are given. Judging from the industrial situation, Chongqing's economy in recent years is at a stage of sustained growth. In 2013, the total industrial output value was the largest in automobile manufacturing industry and electronic information products manufacturing industry. In this paper, we use principal component analysis (PCA) method to rank the listed companies in Chongqing, and find out that in Chongqing listed enterprises, Changan auto-led auto manufacturing industry has a better financial position, profitability is also relatively good. When real estate enterprises invest in industrial real estate, they need to study the present situation of industrial real estate development. The industrial land occupied 35% of the total land in the main urban area, and the proportion of the operating land in the main urban area was even larger. The investment growth rate of industrial real estate development showed a tendency of first increasing and then decreasing, and gradually tending to be stable in Chongqing Industrial Park. The main industries in the area are auto parts. The second is machinery manufacturing, agriculture, biomedicine, electronic information industry in different urban performance. The specific investment project in this paper is the Hong Kong City Industrial Park. Firstly, it analyzes the current regional planning and environment of the Port City Industrial Park. This paper focuses on the analysis of area A of the Port City Park. After a series of data processing and chart analysis, It is found that 54.29% of the enterprises in Zone A of the Hong Kong City Park belong to medium-sized enterprises 31.43% belong to small enterprises 14.29% of enterprises belong to large enterprises, and most of the enterprises in Hong Kong City Park belong to industrial enterprises, and their industrial distribution is also extensive. Most enterprises are in the automobile and spare parts, machinery and other industries. At the end of this paper, the suggestions for real estate developers are as follows: real estate developers can choose to build an industrial cluster of cars and spare parts in the form of building standard factory buildings, and can also develop and construct biomedicine. Industrial buildings, which are dominated by electronic technology, concentrate on developing new industries and earn faster growth income. As more and more real estate developers move into industrial real estate, they may choose more industrial real estate development projects. And further expand the field of industry worthy of investment.
【学位授予单位】：重庆大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F299.23

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