D公司员工满意度与离职倾向的问卷调查研究

发布时间：2018-04-02 10:53

本文选题：房地产行业　切入点：员工满意度　出处：《西南交通大学》2014年硕士论文

【摘要】：目前,我国房地产行业正处于快速发展时期,房地产行业一直也是国民经济及其重要的组成部分,甚至成为了国民经济的支柱产业,房地产行业发展带动了水泥、建材、冶金、金融等行业的快速发展。尤其在近期国家加快城镇化总体规划下,在国民经济中,房地产行业更是凸显其越来越重要的地位。另一方面,在房地产行业加快发展的时期,房地产人才越来越成为房地产发展的瓶颈,人才尤其是中高层人才的频繁流动成为困扰房地产企业的难题。笔者作为房地产人力资源从业人员,就一直为房地产市场专业技术人才的缺乏和频繁流动困扰。目前国内专门研究房地产行业人员流动的文献并不多,本人试图通过研究成都房地产市场离职倾向与员工满意度之间的关系,试图在房地产行业员工满意度与离职率之间关系上有点突破。本文在查阅国内外关于离职倾向与员工满意度相关文献的基础上,结合房地产行业的特点,本文总结概括出了工作满意度的四个维度,在参考国内外权威的调查量表的前提下,设计出调查问卷,进而根据量表设计出调查问卷,发放到D公司等几个成都房地产开发商,收集房地产从业人员问卷样本。在进行数据分析之前,结合中外学者的研究成果,本文对工作满意度与离职倾向做了如下几个假设：1、薪酬回报满意度与离职倾向成反比 2、晋升发展满意度与离职倾向成反比3、员工关系满意度与离职倾向成反比 4、工作环境满意度与离职倾向成反比运用专业分析软件对数据进行分析处理,并且充分考虑人口变量对调查变量的影响,分别从性别、年龄、职务、学历四个变量分析对调查结果的影响。再运用SPASS统计软件对收集的数据进行统计学分析,进而验证假设。在得出工作满意度与离职倾向之间的关系后,在结合成都房地产市场从业人员的现状,以D公司为例,分析其工作满意度不高的原因,并且找出对策,提出通过以人为本的管理、重视员工入职培训、建立公平公正的竞争机制、注重企业文化建设等方面提高员工满意度,为公司改进管理,提高工作满意度进而降低离职率提供依据。
[Abstract]:At present, the real estate industry in our country is in a period of rapid development. The real estate industry has also been an important part of the national economy and has even become the pillar industry of the national economy. The development of the real estate industry has led to the development of cement, building materials and metallurgy. The rapid development of finance and other industries. Especially in the recent overall plan of the state to speed up urbanization, the real estate industry has become more and more important in the national economy. On the other hand, in the period of accelerating the development of the real estate industry, Real estate talents are becoming the bottleneck of real estate development, and the frequent flow of talents, especially those of middle and high levels, has become a difficult problem for real estate enterprises. It has been plagued by the lack of professional and technical personnel and frequent mobility in the real estate market. At present, there are not many domestic documents devoted to studying the mobility of personnel in the real estate industry. I try to study the relationship between turnover intention and employee satisfaction in Chengdu real estate market. This paper tries to make a breakthrough in the relationship between employee satisfaction and turnover rate in real estate industry. On the basis of consulting the literature about turnover intention and employee satisfaction at home and abroad, this paper combines the characteristics of real estate industry. This paper summarizes the four dimensions of job satisfaction, designs the questionnaire under the premise of referring to the domestic and foreign authoritative survey scale, and then designs the questionnaire according to the questionnaire, and distributes it to several Chengdu real estate developers, such as company D, etc. Collect samples of real estate practitioners questionnaire. Before the data analysis, combined with the research results of Chinese and foreign scholars, This paper makes the following assumptions on job satisfaction and turnover intention: 1: 1, salary reward satisfaction is inversely proportional to turnover intention, promotion and development satisfaction is inversely proportional to turnover intention, employee relationship satisfaction is inversely proportional to turnover intention. 4. Work environment satisfaction is inversely proportional to turnover intention. Professional analysis software is used to analyze and process the data. And fully consider the impact of population variables on the survey variables, respectively from the gender, age, job, educational background four variables analysis of the impact on the survey results. Then use SPASS statistical software to carry out statistical analysis of the collected data, Then verify the hypothesis. After getting the relationship between job satisfaction and turnover intention, combined with the current situation of employees in Chengdu real estate market, take D company as an example, analyze the reasons of low job satisfaction, and find out the countermeasures. Through people-oriented management, pay attention to employee training, establish a fair and fair competition mechanism, pay attention to the construction of corporate culture and other aspects to improve employee satisfaction, improve management for the company. Improve job satisfaction and then reduce the turnover rate to provide the basis.
【学位授予单位】：西南交通大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F272.92;F299.233.4

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