山东半岛水产品冷链物流发展战略研究

发布时间：2018-04-22 12:08

本文选题：水产品冷链物流 + 山东半岛　；参考：《北京交通大学》2014年硕士论文

【摘要】：随着我国水产品产量不断增长,社会公众对饮食健康和饮食安全的逐步重视,全社会对水产品冷链物流的需求也越来越高。水产品冷链是冷链物流中专门针对水产品的一种,同时也是社会物流大系统中的一类。水产品冷链物流可以保证水产品在从产地获得开始,到最终消费前的这段时间内,始终处于在合理的保存环境下,保障水产品的品质和安全,从而满足消费者需求,并最终提高社会生产的整体效益。根据研究主题,基于相关理论基础和国内外的研究成果,针对山东半岛水产品冷链物流存在的问题,本文主要完成了以下工作：从山东半岛发展条件、外部宏观环境、内外在优势、劣势、机遇和挑战三个方面完成战略逻辑分析；从基本价值链、无形价值链和资源转化活动三个方面构建了独特的行业价值链,并进行价值增值过程分析；从总体战略、战略目标、战略重点和战略支撑四个方面构建了山东半岛水产品冷链物流发展战略体系,得到最终结论。基于以上工作,本文构建的山东半岛水产品冷链物流发展战略体系,是以切实提高山东半岛地区水产品冷链物流水平,保障水产品消费的安全性、便利性和品质性,最终满足消费者高水准的水产品消费需求为目标；充分把握食品安全问题得到重视和消费能力提升的机遇,以市场引导、城市功能协调、资源合理配置、整体运营优化作为战略重点；以法规支撑、资源支撑、管理支撑和创新支撑构建战略支撑体系,实现战略体系的落地。本文在写作过程中主要进行了以下创新： (1)采用聚类分析的方法进行区域性战略群组划分,进行城市发展的功能定位,在此基础上提出了功能协调战略,并作为战略目标划分的基础之一 (2)采用价值链分析作为水产品内部分析的方法,从基本价值链、无形价值链和资源转化活动构建了有针对性的行业价值链,并以此为基础分析了价值增值的过程。本文希望通过构建山东半岛水产品冷链物流发展战略体系,为区域性的水产品冷链物流的发展和战略研究提供借鉴。
[Abstract]:With the increasing production of aquatic products in China and the attention paid by the public to diet health and food safety, the demand for cold-chain logistics of aquatic products in the whole society is higher and higher. The cold chain of aquatic products is a kind of cold chain logistics which is specially aimed at aquatic products, and it is also a kind of social logistics system. The cold-chain logistics of aquatic products can ensure that aquatic products will always be in a reasonable preservation environment during the period from the place of production to the final consumption, so as to ensure the quality and safety of aquatic products so as to meet the needs of consumers. And finally improve the overall efficiency of social production. According to the research theme, based on the relevant theoretical basis and domestic and foreign research results, this paper mainly completed the following work: from the development conditions of Shandong Peninsula, the external macro environment, the existing problems in the cold chain logistics of aquatic products in Shandong Peninsula, Internal and external in three aspects of strengths, weaknesses, opportunities and challenges to complete the strategic logic analysis, from the basic value chain, intangible value chain and resource transformation activities to build a unique industry value chain, and value added process analysis; From the four aspects of overall strategy, strategic objective, strategic focus and strategic support, this paper constructs the development strategy system of aquatic products cold chain logistics in Shandong Peninsula, and gets the final conclusion. Based on the above work, the development strategy system of aquatic product cold chain logistics in Shandong Peninsula is constructed in order to improve the level of cold chain logistics of aquatic products in Shandong Peninsula and ensure the safety, convenience and quality of aquatic product consumption. Finally, to meet the needs of high standard aquatic products consumption of consumers, to fully grasp the opportunities for food safety issues to be attached importance to and the ability to consume, to guide the market, to coordinate urban functions, and to allocate resources reasonably. The whole operation optimization is the strategic emphasis; the strategic support system is constructed with the support of laws and regulations, resources, management and innovation to realize the landing of the strategic system. In the process of writing, this paper mainly carries out the following innovations: 1) Regional strategic group division is carried out by cluster analysis, and function orientation of urban development is carried out. On this basis, functional coordination strategy is put forward, which is one of the bases for the division of strategic objectives. 2) using value chain analysis as the method of internal analysis of aquatic products, this paper constructs a targeted industry value chain from the basic value chain, intangible value chain and resource conversion activities, and analyzes the process of value added on this basis. This paper hopes to construct the development strategy system of aquatic product cold chain logistics in Shandong Peninsula and provide reference for the development and strategic research of regional aquatic product cold chain logistics.
【学位授予单位】：北京交通大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F259.2;F326.4

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