传统国际货运代理企业向第三方物流企业转型策略

发布时间：2018-04-22 08:32

本文选题：国际货代 + 第三方物流　；参考：《重庆交通大学》2014年硕士论文

【摘要】：在经济快速发展的和市场对外开放的浪潮中,世界各国国际货运代理企业纷纷加入中国货运代理市场,整个行业处于饱和,无序的激烈竞争状况。如何引导货运代理企业在新的经济形势下,顺应市场的变化,对自身的营运能力,业务模式进行资源整合优化,成为当务之急。第三方物流虽然在中国发展的时间并不长,但是在国家政策的扶持下行业优势明显,且货运代理行业和第三方物流行业具有很强的关联性,因此货运代理企业向第三方物流企业方向发展是一个很好的选择。货运代理企业应该在从事现有业务的基础上渗透并发展第三方物流,通过为客户提供全方位一体化的物流服务,逐渐向第三方物流企业转型。本文通过对国际货运代理和第三方物流的概念,历史,发展状况做出介绍,通过对货运代理企业面临的问题,第三方物流企业的发展,机遇和前景的分析,阐明国际货运代理企业向第三物流企业转型的必要性和可行性。通过企业在转型过程中的SWOT分析和转型的模式详解,得出相关的转型思路和转型的策略。随后通过对美泰物流有限公司成功转型案例分析为即将转型的企业提供参考方向。论文以理论结合实际,通过对两种行业态势的分析,在转型模式理论和构建的基础上,提出转型的基本思路：经营观念的改变,经营模式的创新,业务流程的改造控制,服务品牌的建立,人员团队的升级,资源优势的发挥。在基本思路的指导下,提出经营管理策略,市场营销策略,企业发展策略三种管理策略。因此,货运代理企业在转型过程中应该积极运用现代物流管理的基本原理,以借鉴国内外优秀物流企业的发展经验,结合企业自身情况,找到适合自己发展的商务模式。同时,在转型过程中,应该以整合公司内部和外部的经验管理为思路,根据实际情况,应用多种发展策略,保证公司转型目标的实现。
[Abstract]:With the rapid development of economy and the opening up of the market, international freight forwarders from all over the world have joined the Chinese freight forwarder market one after another, and the whole industry is in a state of fierce competition which is saturated and disordered. How to guide freight forwarders to adapt to the changes of the market and optimize their own operation ability and business model in the new economic situation has become an urgent task. Although the development of third-party logistics in China is not long, but with the support of national policies, the industry advantages are obvious, and the freight forwarding industry and the third party logistics industry has a strong correlation. Therefore, freight forwarding enterprises to third-party logistics enterprises development is a good choice. Freight forwarders should infiltrate and develop the third party logistics on the basis of the existing business, and gradually transform to the third party logistics enterprises by providing comprehensive logistics services for customers. This paper introduces the concept, history and development of international freight forwarding and third party logistics, and analyzes the problems faced by freight forwarding enterprises, the development, opportunities and prospects of third party logistics enterprises. Expound the necessity and feasibility of the transformation from the international freight forwarder to the third logistics enterprise. Through the analysis of SWOT and the mode of transformation in the process of enterprise transformation, the relevant ideas and strategies of transformation are obtained. Then through the successful transformation of Mattel Logistics Co., Ltd. to provide a reference for the transformation of enterprises. This paper combines theory with practice, through analyzing the situation of two industries, on the basis of the theory and construction of transformation mode, puts forward the basic ideas of transformation: the change of management idea, the innovation of business model, the transformation and control of business process. The establishment of service brand, the upgrading of personnel team, the exertion of resource advantage. Under the guidance of basic thinking, three management strategies are put forward: management strategy, marketing strategy and enterprise development strategy. Therefore, freight forwarders should actively use the basic principles of modern logistics management in the process of transformation in order to learn from the development experience of excellent logistics enterprises at home and abroad and to find the business model suitable for their own development. At the same time, in the process of transformation, we should integrate the internal and external experience management of the company as a way of thinking, according to the actual situation, apply various development strategies to ensure the realization of the corporate transformation goals.
【学位授予单位】：重庆交通大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F253

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