顺丰速运集团有限公司发展战略研究

发布时间：2018-05-05 05:24

本文选题：顺丰速运公司 + 发展战略　；参考：《湖南大学》2014年硕士论文

【摘要】：我国通过改革开放政策，经济得到了空前的发展，进入二十世纪九十年代后，经济发展水平到一定程度后，物流快递服务产业也得到了春生与发展。国内速递市场在二十多年的高速发展的背景下，快递企业从之前的小作坊经营到现在已逐步成长了一批具有一定规模的大中型快递企业。伴随快递产业周期的不断变化，国内快递市场企业间的竞争不断加剧的同时,国际四大快递公司（UPS、DHL、FEDEX、TNT）等为代表国际企业也陆续进入国内快递市场。顺丰公司经过二十年的快速发展，目前已成为中国快递行业民营企业的龙头企业。顺丰速运公司正处在激烈多变的竞争环境中，企业如何在日益变化的竞争环中境长期生存与发展是公司当前面临的课题。本文运用了战略管理理论、PEST/SWOT等方法和工具，对顺丰速运公司发展战略进行了研究。本文首先运用PEST分析法，，通过对宏观、行业等外部环境方面的分析，再对顺丰速运公司关键内部环境因素、内部具备的资源和能力等内部环境进行了分析；在内外部环境分析的基础上，顺丰速运公司能较好的认识到自身所面临的机会与威胁、优势与劣势。基于顺丰公司面临的机会与威胁，具备的优势与存在的劣势，运用SWOT进行了匹配，通过四种战略的分析、比对、研究，最终企业选择了发展战略。构建的发展战略包括公司层战略、经营层战略和职能层战略。公司层战略为密集成长战略、一体化战略、多元化战略、国际经营战略等，经营层战略为差异化战略、总体成本领先战略、聚焦战略等战略综合运用，为顺丰速运公司的发展明确了方向。在总体方向与策略的基础上，制定出顺丰速运公司中、长期发展目标；对发展战略的实施步骤及重点进行较详细阐述。通过组织结构的调整，战略目标分解和行动方案的落实，战略实施的资源配置及战略实施的管理匹配等方面进行深入的叙述，同时还对战略实施中存在主要困难和阻力提出了相应的解决方案，从而确保战略顺利实施。通过本文研究，对目前国内快递市场企业间竞争格局和快递企业的中、长期发展方向提供一些参考建议。
[Abstract]:Through the reform and opening policy, the economy of our country has been unprecedented development. After entering the 1990s, the level of economic development to a certain extent, the logistics express service industry has also been spring and development. With the rapid development of the domestic express delivery market for more than 20 years, express delivery enterprises have gradually grown up a number of large and medium-sized express delivery enterprises with a certain scale from the previous small workshop operation to now. With the constant change of express delivery industry cycle, the competition between domestic express delivery market enterprises is becoming more and more intense, while four international express delivery companies such as UPS DHLL / FEDEX TNT, etc., are also entering the domestic express market one after another. After 20 years of rapid development, Shunfeng has become a leading private enterprise in express delivery industry in China. Shunfeng express transportation company is in the fierce and changeable competitive environment. How to survive and develop in the changing competition environment for a long time is the subject that the company is facing at present. In this paper, the development strategy of Shunfeng Speedway Company is studied by using the strategic management theory (pest / SWOT) and other methods and tools. This paper first uses PEST analysis, through the macro, industry and other external environment analysis, and then analyzes the key internal environment factors, internal resources and capabilities of Shunfeng express transportation company. On the basis of internal and external environment analysis, Shunfeng Express Company can better realize the opportunities and threats, strengths and weaknesses faced by itself. Based on the opportunities and threats, advantages and disadvantages of Shunfeng Company, this paper uses SWOT to match, and through the analysis, comparison and research of four strategies, the enterprise finally chooses the development strategy. The development strategy includes corporate strategy, management strategy and functional strategy. The company level strategy is intensive growth strategy, integration strategy, diversification strategy, international management strategy, etc., the management level strategy is differentiation strategy, overall cost leading strategy, focusing strategy and so on. For the Shunfeng express transportation company's development has defined the direction. On the basis of the overall direction and strategy, the long-term development goals of Shunfeng express transportation company are worked out, and the implementation steps and emphases of the development strategy are described in detail. Through the adjustment of the organizational structure, the decomposition of the strategic objectives and the implementation of the action plan, the allocation of resources for the implementation of the strategy and the matching of the management of the implementation of the strategy are described in depth. At the same time, the paper puts forward the corresponding solutions to the main difficulties and resistance in the implementation of the strategy, so as to ensure the smooth implementation of the strategy. Through the research of this paper, it provides some reference suggestions on the competition pattern among enterprises in domestic express market and the medium and long term development direction of express delivery enterprises.
【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F259.23;F272

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