江苏恒莱科技物流有限公司物流发展战略研究

发布时间：2018-05-08 11:14

本文选题：物流企业 + 发展战略　；参考：《福建师范大学》2014年硕士论文

【摘要】：近年来,伴随着电子商务与国际贸易的迅速发展和国内政府对国内物流发展的关注越来越多,物流业在我国的发展越来越快。但是机遇与挑战并存,全球经济一体化的发展给我国物流业带来了巨大的市场前景的同时也带了激烈的市场竞争,一些国际物流公司也纷纷进驻我国,这使得国内物流市场的竞争更加白热化。所以我国物流企业对于自身发展方向的定位以及确立合适的竞争战略显得尤为重要。本文主要运用战略管理和现代物流相关理论,首先利用PEST法对江苏恒莱科技物流有限公司物流发展面临的宏观环境进行分析,然后应用波特的5力竞争模型、SWOT矩阵等对江苏恒莱科技物流有限公司发展自身的物流业务中存在的的威胁与机遇、公司发展中所存在的劣势与优势进行了分析和评价,从而为江苏恒莱科技物流有限公司明智地选择和实施物流发展战略提供了理论基础和科学依据。本文通过对江苏恒莱科技物流有限公司企业物流发展战略的研究将不仅对该公司未来的发展具有积极的指导作用,其研究结果对于其它物流企业的发展也能带来一定的参考价值。
[Abstract]:In recent years, with the rapid development of electronic commerce and international trade and more and more attention of domestic government to the development of domestic logistics, the development of logistics industry in China is growing faster and faster. However, opportunities and challenges coexist. The development of global economic integration has brought huge market prospects to the logistics industry of our country and also brought fierce market at the same time. Competition, some international logistics companies are also in China, which makes the competition in the domestic logistics market more hot. Therefore, the logistics enterprises in China are particularly important for the orientation of their own development and the establishment of a suitable competitive strategy.
Based on the theory of strategic management and modern logistics, this paper first analyzes the macro environment of the logistics development of Jiangsu Heng Lai science and Technology Logistics Co., Ltd. in Jiangsu, and then applies Potter's 5 force competition model and SWOT matrix to develop the logistics business of Jiangsu Heng Lai science and Technology Logistics Limited company. The weaknesses and advantages in the development of the company are analyzed and evaluated, which provides the theoretical basis and scientific basis for Jiangsu Heng Lai science and Technology Logistics Co., Ltd. to choose and implement logistics development strategy wisely.
In this paper, the research on the development strategy of Jiangsu Heng Lai science and Technology Logistics Co., Ltd. will not only have a positive guiding role for the future development of the company, but also can bring some reference value to the development of other logistics enterprises.

【学位授予单位】：福建师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F259.23;F272

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