深圳市甲级写字楼租赁特征价格影响因素研究

发布时间：2018-05-11 03:38

本文选题：甲级写字楼 + 租赁价格　；参考：《湘潭大学》2014年硕士论文

【摘要】：写字楼是公司组织运作的主要场所，是企业和个人重要的资产组成部分，这是城市功能的重要载体。深圳市作为国内现代化城市化最高的超级城市之一，其商品写字楼的发展历程和水平我国很具代表性。近十年来，一方面深圳市随着城市建设快速发展，，各个城市组团中心的大规模开发，另一方面深圳市经济发展大幅提升，都刺激了企事业单位对于办公空间的需求，因此写字楼大量增加。写字楼的租金不仅为作为企业运营成本被关注，同时也作为企业资产收益被重视。通过具有经济指标意义的甲级写字楼租金的研究，特别是对于影响深圳市各区甲级写字楼租金特征因素的研究，发现一些影响租金变化的主要因素，对写字楼开发和经营管理，以及深圳市第三产业的发展和强化总部经济优势有重要意义。本文首先通过对于甲级写字楼分级标准的研究，来基本确定深圳市甲级写字楼的标准，为确定研究案例和数据选取划定范围。同时通过国内外文献研究，梳理出影响写字楼租赁价格的特征变量。结合甲级写字楼特点整理出特征变量72个。通过分析最终确定可用于研究深圳地区甲级写字楼租金特征的变量23个，其中土地使用权性质、烂尾楼历史、开发商品牌与经验、建筑立面色彩、景观、大堂层高、有无空中花园、城市综合体规模与类型特征变量为国内首次研究。本文共选取深圳市除盐田区外的5个区的177个甲级写字楼平均租金为研究对象，运用HEDONIC模型，进行回归分析，发现线性模型解释性更好，测算深圳市甲级写字楼的特征租金，并分析了特征变量影响及程度，得到了深圳市甲级写字楼特征租金模型。共有11个特征因素对写字楼租金有显著影响，在首次研究的变量中，开发商品牌与经验和大堂高度被证明有积极影响，而工业用地使用权和烂尾史被证明有负面影响。之后并对因素的区域影响差异进行了分析。本研究在对甲级写字楼租赁价格的微观影响因素的课题研究上，为选择不同城市和区域作为研究范围提供了一种的参考，具有一定的研究意义和参考价值。
[Abstract]:The office building is the main place for the organization and operation of the company. It is an important component of the enterprise and individual, which is an important carrier of the city function. As one of the highest supercities in the modern urbanization in China, the development course and the level of its commodity office are very representative in Shenzhen. In the past ten years, the city of Shenzhen has been with the city on the one hand. The rapid development of city construction, the large-scale development of each city group center, on the other hand the economic development of Shenzhen has been greatly promoted, which have stimulated the demand for office space in the enterprises and institutions, so the office building has increased greatly. The rent of the office building is not only paid attention to as the operating cost of the enterprise, but also as the profit of the enterprise. Through the study of the rent of a grade A office building with economic indicators, especially for the study of the factors affecting the rent characteristics of the grade A office buildings in Shenzhen, some major factors affecting the rent change are found, which are important to the development and management of the office buildings, the development of the third industry in Shenzhen and the strengthening of the economic advantages of the headquarters. Righteousness.
In this paper, first of all, through the study of Grade A office building classification standard, the standard of Shenzhen grade A office building is basically determined to determine the scope of the study case and data selection. At the same time, the characteristic variables that affect the rental price of the office building are sorted out through the literature research at home and abroad. 72 characteristic variables are sorted out by the characteristics of a grade A office building. Through the analysis, 23 variables which can be used to study the rent characteristics of a grade A office building in Shenzhen are determined. Among them, the property of land use right, the history of the unfinished building, the brand and experience of the developers, the color of the building, the landscape, the floor height, the air garden, the urban complex pattern and the type characteristic variables are the first studies in China. This paper is selected in this paper. In Shenzhen, the average rent of 177 grade A office buildings in 5 areas outside the salt field area is the research object. The HEDONIC model is used to carry out the regression analysis. It is found that the linear model is more explanatory. It calculates the characteristic rent of the grade A office building in Shenzhen, analyzes the influence and degree of the characteristic variables, and obtains the characteristic rent model of the Shenzhen grade A office building. There are 11 characteristic factors that have a significant impact on the rent of office buildings. In the first research variables, the developer brand and experience and the height of the lobby have been proved to have a positive impact, while the industrial land use rights and uncompleted history have been proved to have a negative impact. Then, the regional impact of the factors is analyzed. The research on the micro influence factors of the rent price provides a reference for the selection of different cities and regions as the scope of research, which has certain research significance and reference value.

【学位授予单位】：湘潭大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F299.23

【参考文献】