基于AHP的多因素B2C电商企业物流配送中心选址研究

发布时间：2018-05-13 19:41

本文选题：电子商务 + B2C　；参考：《重庆交通大学》2014年硕士论文

【摘要】：互联网技术的快速发展深刻的改变着传统的社会经济生活,互联网技术带来了商业领域的巨大革新,B2C电子商务模式显现出了巨大的生命力,为一批企业创造了商机,也极大的方面了普通大众日常生活购物和消费。论文对电子商务、B2C电商模式以及物流配送中心等相关概念进行深度剖析和界定,重点阐述了B2C对物流配送的技术经济要求,以及在B2C电商模式下,物流配送呈现出的特征,阐述了自建物流配送中心对B2C电商的战略价值和运营价值;对现有的文献进行梳理,总结了物流配送中心选址的较为常见的相关理论和模式。论文重点研究了影响B2C电商企业物流配送中心选址的系统性影响因素,运用层次分析方法的思想和理论,构建了B2C电商物流配送中心选址模型,运用定性和定量相关结果的方式,测算出决策模型中各个底层影响因素的相对权重。为了验证决策模型的可行性,决策模式构建之后,引入相关选址决策的案例,通过数据分析和软件运算,得出了备选方案的综合得分以及排序,为B2C电商物流配送中心选址决策提供参考。B2C电商企业为了提高核心竞争力,必须采取有效的措施致力于降低物流配送成本,并且要不断提高物流服务的水平,需要在成本和配送服务质量之间寻求一种合理的平衡,只有兼顾了成本和服务质量,才能真正抗衡传统的商业模式;B2C电商自建物流配送中心具有显著的战略意义和运营层面的价值,能够有效的掌控整个B2C商业模式和链条;B2C电商进行物流配送中心选址决策时,需要重点关注的是配送成本、建设成本、配送效率以及中转效率。
[Abstract]:The rapid development of Internet technology has profoundly changed the traditional social and economic life. Internet technology has brought great innovation in the commercial field and the B2C e-commerce model has shown great vitality and created business opportunities for a number of enterprises. Also a great deal of the general public daily life shopping and consumption. This paper deeply analyzes and defines the related concepts such as B2C e-commerce model and logistics distribution center, especially expounds the technical and economic requirements of B2C to logistics distribution, and the characteristics of logistics distribution under B2C e-commerce mode. This paper expounds the strategic value and operational value of self-built logistics distribution center to B2C e-commerce, combs the existing literature, and summarizes the common related theories and models of logistics distribution center location. This paper focuses on the systematic factors that affect the location of B2C e-commerce enterprises' logistics distribution center, and constructs the location model of B2C e-commerce logistics distribution center by using the idea and theory of analytic hierarchy process (AHP). By using qualitative and quantitative correlation results, the relative weights of each bottom influence factor in the decision-making model are calculated. In order to verify the feasibility of the decision model, after the decision model is constructed, the relevant case of location decision is introduced. Through data analysis and software operation, the comprehensive score and ranking of the alternative scheme are obtained. In order to improve the core competitiveness, B2C e-commerce enterprises must take effective measures to reduce the cost of logistics distribution, and constantly improve the level of logistics services. We need to find a reasonable balance between cost and quality of service in distribution. Only in order to truly counterbalance the traditional business model B2C e-commerce self-built logistics distribution center has significant strategic significance and operational level of value, can effectively control the entire B2C business model and chain B2C e-commerce logistics distribution center location decision-making, The focus is on distribution cost, construction cost, distribution efficiency and transit efficiency.
【学位授予单位】：重庆交通大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F259.22

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