海南万宁翡翠花园项目投资决策研究

发布时间：2018-06-05 11:02

本文选题：投资决策 + 房地产项目　；参考：《石河子大学》2014年硕士论文

【摘要】：随着海南省国际旅游岛建设以及本土房地产市场化进程的加快,许多实力雄厚的大型企业集团纷纷涌入海南房地产市场,商品房供应放量,而当地需求紧缩以及消费者的观望态势将导致海南的市场未来竞争空前惨烈!同时,由于海南省旅游季节性明显,商品房空置率高,地产项目投资回收周期较长等因素的影响,房地产投资决策水平以及开发过程管理水平的高低成为决定开发企业能否生存和发展的关键。海南鹏弘房地产投资有限公司是一家位于海南海口的中小型房地产开发企业,具有近十年的房地产开发经验,海南万宁翡翠花园项目是公司旗下的主打项目之一。面对日益激烈的市场竞争,如何进行房地产投资科学决策,在竞争中取胜是中小型房地产开发有限公司需要解决的首要问题。因此,本文的研究目的主要是解决中小型公司在房地产开发项目投资决策中存在的经验不足,决策主观性、经验性较强,科学性欠缺等问题。全文分为八个部分,具体内容安排如下:第一章,为本文的绪论部分。第二章,为本文的理论基础部分。第三章,是本项目的简介与投资环境分析,从宏观经济状况到区域市场分析了项目所处的外部市场环境,同时对该项目的定位与优劣势进行了评价。第四章,在投资环境分析的基础上结合项目本身的实际条件,提出了公司可能采取的三种投资类型方案。同时运用投资成本、资金筹措、销售收入、投资收益和盈利能力等指标对各投资方案进行评估与选择。最后综合应用房地产投资决策分析方法对各个备选方案进行评价并作出最终的决策。第五,六章介绍和分析本项目投资决策可能面临的风险以相应的风险控制措施。第七章为本文的结论。通过本文的研究,确定了中高档公寓加底层商铺的产品组合是万宁翡翠花园项目的可以选择的最佳产品类型。论证了项目可行并可获得满意的投资回报,该项目具有良好的经济效益。但是,由于投资未来的收益尚未发生,项目也面临财务风险、市场及经营风险、政策风险、管理风险等四种类型的风险。本文对项目面临的上述风险针对性的提出了控制措施,从而确保海南万宁翡翠花园房地产项目的开发成功。
[Abstract]:With the construction of an international tourism island in Hainan Province and the acceleration of the process of marketization of local real estate, many powerful large enterprise groups have poured into the Hainan real estate market and the supply of commercial housing has been released. But the local demand contraction and the consumer's wait-and-see situation will cause Hainan's market future competition to be unprecedented intense! At the same time, due to the obvious seasonality of tourism in Hainan Province, the high vacancy rate of commercial housing and the long investment recovery period of real estate projects, The decision level of real estate investment and the level of development process management become the key to the survival and development of development enterprises. Hainan Penghong Real Estate Investment Co., Ltd. is a small and medium-sized real estate development enterprise located in Haikou, Hainan, with nearly 10 years of real estate development experience, Hainan Wanning Emerald Garden Project is one of the company's main projects. In the face of increasingly fierce market competition, how to make scientific decisions on real estate investment and win in the competition is the most important problem that small and medium-sized real estate development companies need to solve. Therefore, the purpose of this paper is to solve the problems of lack of experience, subjectivity, experience and lack of science in investment decisions of small and medium-sized companies in real estate development projects. The full text is divided into eight parts, the specific content is arranged as follows: the first chapter, is the introduction part of this paper. The second chapter is the theoretical basis of this paper. The third chapter is a brief introduction of the project and an analysis of the investment environment. From the macroeconomic situation to the regional market, the external market environment of the project is analyzed. At the same time, the positioning and advantages and disadvantages of the project are evaluated. In the fourth chapter, based on the analysis of the investment environment, the author puts forward three kinds of investment schemes which may be adopted by the company in combination with the actual conditions of the project itself. At the same time, investment cost, fund raising, sales income, investment income and profitability are used to evaluate and select each investment plan. Finally, the real estate investment decision analysis method is used to evaluate the various alternatives and make the final decision. The fifth and sixth chapters introduce and analyze the risk that the investment decision of this project may face and the corresponding risk control measures. Chapter seven is the conclusion of this paper. Through the research of this paper, it is determined that the product combination of the middle and high grade apartment and the bottom shop is the best product type that can be selected for the project of Wanning Emerald Garden. It is proved that the project is feasible and can obtain satisfactory return on investment, and the project has good economic benefit. However, because the future income of investment has not yet occurred, the project also faces four types of risks, such as financial risk, market and management risk, policy risk and management risk. In order to ensure the successful development of the real estate project of Hainan Wanning Jade Garden, this paper puts forward some measures to control the above risks faced by the project.
【学位授予单位】：石河子大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F299.233.4

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