大学生游客目的地决策中的选择超载现象及影响因素研究

发布时间：2018-06-05 12:02

本文选题：选择超载 + Logit模型　；参考：《华南理工大学》2014年硕士论文

【摘要】：传统经济学认为决策者拥有更多的选择能够实现自身的效用最大化，心理学认为决策者拥有更多的选择能够满足自己的心理控制。但是，根据选择超载（choice overload）概念，太多的选择会导致相反的结果，例如消费者不作任何选择或者感知后悔。考虑到旅游产品供应商为旅游者提供特别大量的旅游产品，本文的主要研究目标是识别旅游行业像零售业一样存在着选择超载的现象。本文采用了随机向在校大学生发放调查问卷的方法，，其中设置了两类决策时间（无时间限制和2分钟）和5种的目的地集合（1，3，10，20，30）。通过调查问卷得到的数据以及Logit模型证实了旅游产品也存在着选择超载现象。实证研究发现当目的地个数超过24个时，大学生游客做出不选择的可能性开始逐渐增大。由于决策的结果（选择或不选择）是0-1型伯努利变量，本文采用了二分类logistic回归分析方法分析性别、学历、目的地个数和决策时间这4个变量和大学生游客在目的地决策之间的一般关系。结果发现性别和学历不是大学生游客目的地决策的影响因素，而目的地个数和决策时间对大学生游客目的地决策有着显著影响。
[Abstract]:Traditional economics holds that decision makers have more choices to maximize their effectiveness , and psychologists believe that decision makers have more choices to meet their own psychological controls . But depending on the choice of overload concepts , too many choices can lead to the opposite results , such as consumers not making any choice or perception of regret . In view of the fact that suppliers of tourism products provide a particularly large number of tourist products for tourists , the main objective of this article is to identify the phenomenon of selective overload in the tourism industry like retail .

Based on the data obtained from the questionnaire and the Logit model , it is found that the possibility of non - selection among college students will begin to increase gradually when the number of destinations exceeds 24 .

As a result of the decision - making ( choice or non - selection ) is a 0 - 1 Bernoulli variable , the general relationship between the four variables of sex , education , number of destinations and decision - making time is analyzed by two - classification logistic regression analysis method . The results show that gender and education are not the influencing factors of the decision - making of the tourist destination of college students , and the number of destination and decision - making time have a significant influence on the decision - making of the tourist destination of college students .
【学位授予单位】：华南理工大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.6;F224

【参考文献】