洛阳城市文化与城市形象传播研究

发布时间：2018-07-11 09:30

本文选题：城市文化 + 城市形象　；参考：《广西大学》2014年硕士论文

【摘要】：随着经济全球化的深入发展,国家间综合国力的竞争越来越体现为城市间的竞争,城市文化与城市形象作为城市“软实力”的重要资源性要素,其重要性也越来越突出。在这样的时代背景下,对洛阳这座典型的历史文化名城的城市形象传播进行研究,探讨如何将文化资源转化为城市形象塑造的资本,具有重要的现实意义。本文从概念切入,阐释了城市文化与城市形象传播的重要意义和互动关联,在洛阳城市文化与城市形象传播的现状分析基础上,结合实际提出了对提升洛阳城市形象的思考和建议。本文认为,城市文化是城市的灵魂,是城市形象塑造的立足点,城市形象的传播过程是对城市文化资源的挖掘、保护、开发和创新的过程。通过现状分析和典型城市形象传播实例的比较,本文分析得出,洛阳城市文化和城市形象传播要依托丰富的城市特色文化资源,紧紧围绕“国际文化旅游名城”的城市定位,通过打造文化品牌、做强文化产业、弘扬城市精神等增强城市内在竞争力,并运用整合营销传播,采用多种传播方式和方法,构建一个特色鲜明、识别度高、凝聚力和吸引力具强的城市形象。
[Abstract]:With the further development of economic globalization, the competition of comprehensive national strength among countries is more and more reflected in the competition between cities. As an important resource element of urban "soft power", urban culture and city image are becoming more and more important. Under this background, it is of great practical significance to study the dissemination of the city image of Luoyang, a typical historical and cultural city, and to discuss how to transform cultural resources into the capital of shaping the city image. Based on the analysis of the present situation of Luoyang city culture and city image communication, this paper explains the significance and interaction between urban culture and city image communication. Combined with the actual situation, this paper puts forward some thoughts and suggestions on improving Luoyang city image. This paper holds that the city culture is the soul of the city and the foothold of shaping the city image. The spreading process of the city image is the process of excavating, protecting, developing and innovating the city cultural resources. Based on the analysis of the present situation and the comparison of typical examples of city image communication, this paper concludes that Luoyang city culture and city image communication should rely on rich cultural resources of city characteristics and closely revolve around the city orientation of "international cultural tourism famous city". By building a cultural brand, strengthening cultural industry, carrying forward the urban spirit and so on, enhancing the city's inherent competitiveness, and using integrated marketing and communication, adopting various communication methods and methods, to build a distinctive feature, high recognition, Cohesive and attractive city image.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F299.27;G127

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