保利旅游房地产开发模式研究
发布时间：2018-07-23 12:22
【摘要】：保利房地产股份有限公司是中国保利集团控股的大型国有房地产企业，是中国保利集团房地产业务的运作平台，国家一级房地产开发资质企业。近几年，，尤其是从2014年传统房地产业的发展态势来看，市场预期并不乐观，甚至部分开发企业陷入房地产的困境中，行业需要寻找一个新的突破和收益增长点，旅游房地产业成为投资的热点，吸引了大量资金涌入。 旅游房地产业作为我国新兴的行业，具有投资周期长、规模大、风险高的特点。但其实践在我国也才刚刚起步，相关理论体系还不成熟，前期的策划和开发模式的选择直接关系到项目的成败。本文首先对现有国内外旅游房地产开发模式进行了详细回顾，接着，从旅游房地产相关概念和我国现有四大开发模式出发，通过内外环境分析和SWOT评分模型，构建了旅游房地产开发模式分析框架。以此分析框架为基础，分析了保利旅游房地产外部和内部环境，应用SWOT评分模式作出了评估，对保利旅游房地产开发模式进行了总体选择和项目具体选择，最后提出了旅游房地产开发模式的优化建议。
[Abstract]:Poly Real Estate Co., Ltd. is a large state-owned real estate enterprise controlled by China Poly Group. It is the operating platform of the real estate business of China Poly Group and the national first-class real estate development qualification enterprise. In recent years, especially from the development trend of the traditional real estate industry in 2014, the market expectation is not optimistic, and even some development enterprises fall into the predicament of real estate, so the industry needs to find a new breakthrough and revenue growth point. Tourism real estate industry has become the hot spot of investment, attracting a large number of capital influx. As a new industry in China, the tourism real estate industry has the characteristics of long investment cycle, large scale and high risk. However, its practice is just beginning in our country, the relevant theoretical system is not mature, the choice of early planning and development mode is directly related to the success or failure of the project. This paper first reviews the existing domestic and foreign tourism real estate development models, and then, from the tourism real estate related concepts and the existing four development models in China, through the internal and external environment analysis and SWOT scoring model, The analysis frame of tourism real estate development model is constructed. Based on this analysis framework, this paper analyzes the external and internal environment of Poly tourism real estate, evaluates it with SWOT scoring model, and makes a general selection and project specific selection of Poly tourism real estate development model. Finally, the paper puts forward some suggestions for the optimization of tourism real estate development mode.
【学位授予单位】：湘潭大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F299.233.4;F592
本文编号：2139406
[Abstract]:Poly Real Estate Co., Ltd. is a large state-owned real estate enterprise controlled by China Poly Group. It is the operating platform of the real estate business of China Poly Group and the national first-class real estate development qualification enterprise. In recent years, especially from the development trend of the traditional real estate industry in 2014, the market expectation is not optimistic, and even some development enterprises fall into the predicament of real estate, so the industry needs to find a new breakthrough and revenue growth point. Tourism real estate industry has become the hot spot of investment, attracting a large number of capital influx. As a new industry in China, the tourism real estate industry has the characteristics of long investment cycle, large scale and high risk. However, its practice is just beginning in our country, the relevant theoretical system is not mature, the choice of early planning and development mode is directly related to the success or failure of the project. This paper first reviews the existing domestic and foreign tourism real estate development models, and then, from the tourism real estate related concepts and the existing four development models in China, through the internal and external environment analysis and SWOT scoring model, The analysis frame of tourism real estate development model is constructed. Based on this analysis framework, this paper analyzes the external and internal environment of Poly tourism real estate, evaluates it with SWOT scoring model, and makes a general selection and project specific selection of Poly tourism real estate development model. Finally, the paper puts forward some suggestions for the optimization of tourism real estate development mode.
【学位授予单位】：湘潭大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F299.233.4;F592
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本文编号：2139406
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