淮安弘运达供应链管理有限公司发展战略研究

发布时间：2018-08-22 21:26

【摘要】：随着我国经济的快速发展,物流在国民经济中的重要性日益突出,现代物流已经成为“第三方利润源”,是企业降低成本、取得竞争优势的重要来源。物流被认为是新的经济增长点。本文以淮安弘运达供应链管理有限公司为研究对象,结合公司实际情况,运用所学的专业知识,对企业的经营环境和自身条件进行了全面的分析,为弘运达公司发展战略的制定与实施提供了思路和方法。文章首先简要介绍了研究的背景、意义、内容和框架,并介绍了相关的物流与战略管理理论依据。继而通过波特五力模型分析了弘运达公司所面对的宏观环境和行业环境,总结出公司发展所面临的外部机会与威胁：运用SWOT分析方法对公司的优势和劣势进行了详细分析,提出四种备选得的发展战略。弘运达公司作为第三方物流业的新进入者,结合自身特点和发展目标,确定了增长型的企业发展战略,并通过差异化战略来获取竞争优势。文章最后提出了实施企业战略的若干措施。
[Abstract]:With the rapid development of Chinese economy, the importance of logistics in the national economy has become increasingly prominent. Modern logistics has become a "third party profit source", which is an important source for enterprises to reduce costs and gain competitive advantage. Logistics is regarded as a new economic growth point. This paper takes Huai'an Hong Yunda supply chain Management Co., Ltd. as the research object, combined with the actual situation of the company, using the professional knowledge learned to conduct a comprehensive analysis of the business environment and its own conditions. For Hong Yunda company development strategy formulation and implementation of ideas and methods. Firstly, this paper briefly introduces the background, significance, content and framework of the research, and introduces the theoretical basis of logistics and strategic management. Then, the author analyzes the macro environment and industry environment of Hongyunda Company through Porter's five-force model, and summarizes the external opportunities and threats that the company faces in its development. The advantages and disadvantages of the company are analyzed in detail by using the SWOT analysis method. Four alternative development strategies are proposed. As a new entrant in the third party logistics industry, Hong Yunda Company determines the growth enterprise development strategy and obtains the competitive advantage through the differentiation strategy according to its own characteristics and development goals. Finally, some measures to implement the enterprise strategy are put forward.
【学位授予单位】：南京大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F259.23;F272

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