XX食品添加剂企业食品安全管理及市场竞争力提升研究

发布时间：2018-08-29 08:21

【摘要】：“民以食为天,食以安为先”,食品安全是一个遍及全球的公共卫生问题,不仅直接关系到人类的健康生存,而且严重影响着经济和社会的发展。近几年来不断出现的食品安全问题,如三鹿奶粉,毒水饺等不但增强了广大消费者的食品安全意识,也使政府加强了在食品安全方面的监管,主要体现在食品安全法律法规的不断完善以及政府对企业的检查力度和检查频次的增强。伴随着市场经济的不断发展以及聚醋酸乙烯酯(口香糖胶基的组成成分之一)市场的重新洗牌,XX企业在依靠食品安全管理,增强市场竞争力的过程中尝到了甜头但同时也遇到了问题。本文将通过对XX企业在食品安全管理和竞争力提升方面的历程进行深入研究,指出XX企业目前在食品安全管理方面遇到的问题以及解决方案,并以基于食品安全管理的竞争力提升为例,旨为食品化工添加剂行业在日益增强的市场竞争中如何生存下去和不断壮大提供建议。本文通过上述研究得出以下结论：首先,食品添加剂企业在采取食品安全管理措施时应该以食品安全法为指导,摒弃将食品添加剂作为一般工业品管理的传统思维,坚持以食品安全管理体系武装工厂。其次食品添加剂企业在市场定位方面,应当立足于未来,坚持做良心工程,并针对食品添加剂的特殊性和我国食品安全现状,做好食品安全管理,只有企业的领导者坚持履行自己的社会责任,食品安全小组的一切行动才有意义。食品添加剂企业在坚定不移的实施食品安全管理的同时,要加强对食品安全小组的管理,要根据企业自身的特点建立一支适合企业发展的团队,食品安全小组的团队建设,权威性的建立以及影响力的发挥是食品安全管理体系有效运转的关键。最后,食品添加剂企业在市场竞争力的提升策略上,也应当针对添加剂行业的特点,选择有效途径,积极宣传,引导消费。有效地食品安全管理会给企业带来巨大的经济效益。企业的市场份额的增加以及市场竞争力的提升都依赖于企业的食品安全管理活动的良好运行。期望能够通过本文研究给予国内食品添加剂企业未来发展提供些许帮助,也为我国食品安全和食品工业的发展尽绵薄之力。同时期望食品添加剂企业以此为鉴,通过自身的管理进步和守法经营,逐步树立人们对食品安全的信心。
[Abstract]:Food safety is a public health problem all over the world. It is not only directly related to the healthy survival of human beings, but also seriously affects the development of economy and society. In recent years, food safety problems, such as Sanlu Milk Powder and poisonous dumplings, have not only enhanced the food safety awareness of consumers, but also made the government strengthen the supervision of food safety. It is mainly reflected in the improvement of food safety laws and regulations and the enhancement of inspection intensity and inspection frequency of enterprises by the government. With the continuous development of the market economy and the re-reshuffle of the market of polyvinyl acetate, a component of gum, XX enterprises are relying on food safety management. The process of enhancing market competitiveness has tasted the sweetness but also encountered problems. Through the in-depth study of the course of food safety management and competitiveness improvement of XX enterprises, this paper points out the problems and solutions that XX enterprises currently encounter in food safety management. Taking the promotion of competitiveness based on food safety management as an example, it is intended to provide advice on how to survive and grow in the increasing market competition of food chemical additive industry. The conclusions of this paper are as follows: first of all, food additive enterprises should take the food safety law as the guidance when taking food safety management measures, and abandon the traditional thinking of taking food additives as general industrial products management. Adhere to the food safety management system to arm the factory. Secondly, food additive enterprises should base themselves on the future, persist in conscience engineering, and do well in food safety management in view of the particularity of food additives and the current situation of food safety in China. All actions by food safety teams are meaningful only if corporate leaders insist on fulfilling their social responsibilities. Food additive enterprises should, while unswervingly implementing food safety management, strengthen the management of food safety teams, set up a team suitable for the development of enterprises according to their own characteristics, and build food safety teams. The establishment of authority and the exertion of influence are the key to the effective operation of food safety management system. Finally, food additive enterprises should choose effective ways to promote and guide consumption according to the characteristics of additive industry. Effective food safety management will bring great economic benefits to enterprises. The increase of market share and the promotion of market competitiveness depend on the good operation of food safety management. It is expected that this paper can provide some help for the future development of domestic food additive enterprises, and also contribute to the development of food safety and food industry in China. At the same time, it is expected that the food additive enterprises can learn from this and gradually establish people's confidence in food safety through their own management progress and law-abiding management.
【学位授予单位】：南京大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F203

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