进入模式、区域产业环境以及经营特性对中小企业跨区域经营绩效影响——基于浙商的实证研究

发布时间：2018-09-08 16:43

【摘要】：文章以238家总部设在浙江赴异地投资的中小企业为实证对象,通过多变量变异数分析、以及GLM回归分析等方法进行实证研究,探讨进入模式、区域产业环境以及经营特性对浙商在国内异地市场经营绩效的影响。研究结果显示:中小企业进入异地市场时,在综合绩效上以多数股权表现最好、独资次之、等额股权第三、少数股权最差;区域产业环境对异地经营绩效存在显著性影响。在具有供应链优势、成本优势或营销密集度优势的产业环境中,企业容易获得更佳的绩效表现,而在高研发密集度的区域,则呈现无差异表现;企业经营特性对其异地经营绩效存在显著性影响。具有良好控制能力和营销能力的企业容易获得更好的绩效。
[Abstract]:This paper takes 238 small and medium-sized enterprises with headquarters in Zhejiang province to invest in different places as the empirical object, through multivariate variance analysis, GLM regression analysis and other methods to carry out empirical research, to explore the entry model. The influence of regional industrial environment and management characteristics on the performance of Zhejiang businessmen in domestic markets. The results show that when small and medium-sized enterprises enter the foreign market, the performance of majority equity is the best, that of sole proprietorship is the best, that of equal equity is the third, and that of minority equity is the worst, and that the regional industrial environment has a significant impact on the performance of different regions. In the industrial environment with supply chain advantage, cost advantage or marketing intensity advantage, enterprises are easy to obtain better performance, while in high R & D intensive regions, there is no difference. The characteristics of enterprise management have a significant impact on its performance in different locations. Companies with good control and marketing capabilities tend to achieve better performance.
【作者单位】：浙江工商大学工商管理学院;
【基金】：教育部人文社科基金项目(11YJA630221) 国家社科基金项目(14BG151)
【分类号】：F276.3;F224;F127

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