A房地产公司项目管理成熟度评价与对策研究

发布时间：2018-09-11 21:28

【摘要】：随着我国经济的持续、健康发展,房地产业己成为国民经济的一个重要组成部分。在国内外交流中,先进的项目管理理论、方法在房地产行业的实施、应用为房地产开发商在市场日趋激烈的竞争中稳定、健康发展奠定了良好的基础,起到了关键性的作用。A房地产公司是山东省一民营性质的中小型房地产企业,在以前的经营过程中取得了一定的经营业绩,但在竞争激烈的房地产行业中,A公司在地产项目经营管理中出现了很多问题,结合A公司项目实际分析了其存在的问题,针对问题,结合公司的实际情况,提出在A公司地产项目管理中引入项目管理成熟度模型(OPM3),构建了适用于A公司的成熟度管理模型评价指标并利用该模式对公司的经营进行了评价,指出了问题所在,提出了A房地产公司应用这一项目管理技巧的对策及建议。
[Abstract]:With the sustained and healthy development of China's economy, the real estate industry has become an important part of the national economy. In the exchange at home and abroad, advanced project management theory and methods in the real estate industry, the application of real estate developers in the increasingly fierce competition in the market stability, healthy development laid a good foundation, Play a key role. A real estate company is a private nature of small and medium-sized real estate enterprises in Shandong Province, in the previous business process has made certain business performance, However, in the highly competitive real estate industry, there are many problems in the management of real estate projects. Combined with the actual project of A company, this paper analyzes the existing problems, aiming at the problems and combining the actual situation of the company. This paper proposes to introduce the project management maturity model (OPM3) into the real estate project management of company A, constructs the evaluation index of the maturity management model suitable for A company, and evaluates the management of the company by using this model, and points out the problem. Put forward A real estate company application of this project management skills countermeasures and suggestions.
【学位授予单位】：中国石油大学(华东)
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F299.233.4

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