我国行业协会声誉的影响因素与重塑研究

发布时间：2018-10-13 11:28

【摘要】：声誉是行业协会整体性的无形资产,综合反映组织各项行为能力,维系组织生存和发展。加强行业协会声誉建设,能有效传递信息,改善利益相关者对行业协会的认知,从而建立和巩固行业协会的合法性。而行业协会一旦出现声誉危机,在行业内也就失去了号召力,无法团结企业建立良好的市场秩序,从而影响整个行业的发展。在我国社会转型期,行业协会快速发展的同时却面临着日趋严重的声誉危机,不仅导致了我国行业协会行业管理效能不能充分发挥,而且也影响到了我国市场经济的进一步完善和非营利组织的整体发展。因此,客观地分析行业协会声誉,并提出重塑我国行业协会声誉的基本方案,使行业协会健康发展,成为本研究的初衷,同时,这对我国行业协会理论研究也具有重要意义。本研究尝试在产权理论、委托-代理理论和利益相关者理论的框架下,综合运用多种方法,回答了行业协会声誉的内涵、何种因素影响行业协会的声誉、应该如何选择行业协会声誉重塑路径等问题。以理论分析法分析了行业协会的产权结构、委托-代理关系及其利益相关者,并指出行业协会声誉的特点和功用。以相关理论为指引,结合我国社会转型期的实际情况分析了影响行业协会声誉的主体性因素和客体性因素,主体性因素包括治理结构、产权制度、组织信息质量与员工从业动机,客体性因素包括国家法团主义管理体制、法律法规、转型期社会心理。结合利益相关者对行业协会的评价和态度,客观地分析了在主客体因素影响下我国行业协会声誉的现状和问题。论文选取了上海市室内环境净化行业协会进行案例研究,以实地调查法展开系统分析,为后文的对策研究奠定基础。以文献研究法、比较分析法剖析了美国和日本两国行业协会声誉建设实践,通过提炼共同特征,为我国的路径重塑提供借鉴。最后,结合国外实践经验及我国的发展实际,论文提出了分别基于主体性实施和客体性实施的我国行业协会声誉重塑路径。其中,基于主体性实施的路径重塑,应从个体治理和组织治理两个层面展开；基于客体性实施的路径重塑,则应从社会治理与政府治理两个不同的层面展开。
[Abstract]:Reputation is an integral intangible asset of trade associations, which comprehensively reflects the organizational capacity to maintain the survival and development of the organization. Strengthening the reputation construction of trade association can effectively transmit information and improve the cognition of stakeholders to trade association, so as to establish and consolidate the legitimacy of trade association. Once the trade association has a reputation crisis, it will lose its appeal in the industry, and can not unite the enterprise to establish a good market order, thus affecting the development of the whole industry. In the transition period of our society, the trade association is facing the increasingly serious reputation crisis while the rapid development of the trade association, which not only leads to the industry management efficiency of the trade association of our country can not give full play. It also affects the further improvement of our market economy and the overall development of non-profit organizations. Therefore, it is the original intention of this study to objectively analyze the reputation of the trade association and put forward the basic plan to rebuild the reputation of the trade association in our country, so as to make the trade association develop healthily. At the same time, it is of great significance to the theoretical study of the trade association in our country. Under the framework of property right theory, principal-agent theory and stakeholder theory, this study attempts to answer the connotation of trade association reputation and what factors affect the reputation of trade association. How to choose the trade association reputation reconstruction path and so on. This paper analyzes the property right structure, principal-agent relationship and stakeholders of the trade association by theoretical analysis, and points out the characteristics and functions of the reputation of the trade association. Under the guidance of relevant theories, this paper analyzes the subjective and objective factors affecting the reputation of trade associations, including governance structure, property rights system, combined with the actual situation in China's social transition period. The quality of organizational information and the motivation of employees' employment, the objective factors include the management system of state corporation, laws and regulations, social psychology in the period of transition. Combined with the evaluation and attitude of the stakeholders to the trade association, this paper objectively analyzes the status quo and problems of the reputation of the trade association in China under the influence of the subjective and objective factors. The paper selects Shanghai Indoor Environment purification Industry Association to carry on the case study, carries on the systematic analysis with the field investigation method, establishes the foundation for the later article countermeasure research. This paper analyzes the practice of reputation construction of trade associations in the United States and Japan by the method of literature research and comparative analysis. By refining the common characteristics, this paper provides a reference for the reconstruction of the path of our country. Finally, based on the experience of foreign countries and the development of our country, this paper puts forward a new way to rebuild the reputation of China's trade associations based on subjective and objective implementation, respectively. Among them, the path remodeling based on subjective implementation should be carried out from the two aspects of individual governance and organizational governance, and the path remodeling based on object implementation should be carried out from two different levels: social governance and government governance.
【学位授予单位】：华东师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F203

【参考文献】