商业模式对物流企业成长过程的影响：传化物流的纵向案例研究

发布时间：2018-10-16 16:02

【摘要】：进入21世纪以来,我国物流行业的产值不断攀升,如今物流行业已成为国民经济中的重要组成部分。然而由于我国物流业起步晚,因此和发达国家之间还存在较大的差距,我国的物流行业目前存在的一个严重问题在于,物流业整体上呈现出小、散、乱的特点,物流企业中有93%都是个体经营户,这些商户往往不成规模,因而在经营过程中容易体现出效率低下、资源整合能力差、抗风险能力低等特点,事实上,这也是中国重要经济支柱——广大中小企业所面临的问题,这严重制约了我国经济的发展。商业模式这一概念随着20世纪90年代互联网行业的兴起,得到了各界的广泛关注,最初的时候商业模式被认为是企业的经营理论,也有被称为“战略意向”,此后人们开始对商业模式的概念进行了广泛的讨论。从现有的研究成果来看,无论是学术界还是业界,人们对于商业模式都存在许多不同的观点,没能达到高度的统一,加之商业模式的研究历程尚浅,使得商业模式的研究依然停留在概念界定的阶段。为探索物流企业的成长问题,本文基于商业模式的视角,对物流企业的多个成长阶段进行研究,以此来揭示商业模式在物流企业成长过程中所扮演的角色。本文首先对商业模式的定义、要素组成、创新等研究内容进行了充分的总结,并在已有研究内容上建立了适合物流企业成长过程的研究框架,接着选取传化物流为研究对象,通过访谈法和数据收集法对其进行纵向案例研究,具体来说,本文将其发展过程分为三个阶段,在每个阶段分别对其商业模式的价值主张、价值创造和价值网络等维度进行研究,并探索其变化的过程。本文通过研究得到以下结论,首先,本文明确了商业模式这一概念对于企业成长的重要意义；其次,物流企业的成长演化过程可以看作是其商业模式各维度间的发展变化过程；另外,物流企业在其成长的不同阶段其商业模式维度是有所侧重的；最后,企业的成长过程是内外部因素共同作用的结果。另外,本文的创新点在于,首先本文通过对商业模式已有理论的学习,并结合行业特点建立了一个能对企业成长过程中商业模式的变化过程进行分析的理论模型；第二,本文将商业模式和企业成长问题进行了结合；第三,本文的研究结合了具体的情境,是具体情境下的商业模式问题研究；第四,本文的研究为企业的成长做出了商业模式层面的内在解释；第五,本研究是物流行业理论研究的一次新的探索。
[Abstract]:Since entering the 21st century, the output value of the logistics industry in China has been rising continuously. Now, the logistics industry has become an important part of the national economy. However, due to the late start of the logistics industry in our country, there is still a big gap between the logistics industry and the developed countries. A serious problem in the logistics industry of our country at present lies in the fact that the logistics industry as a whole presents the characteristics of small, scattered and chaotic. In logistics enterprises, 93% of them are self-employed, and these businesses are often out of scale, so it is easy to show the characteristics of low efficiency, poor ability to integrate resources, and low ability to resist risks in the course of operation. In fact, This is also an important economic pillar of China-the vast number of small and medium-sized enterprises facing problems, which seriously restricted the economic development of our country. With the rise of the Internet industry in the 1990s, the concept of business model has received extensive attention from all walks of life. At first, the business model was considered to be the management theory of enterprises, and it was also called "strategic intention". From the current research results, whether academic or industry, people have many different views on business model, failed to achieve a high degree of unity, coupled with the business model research process is shallow, In order to explore the growth of logistics enterprises, this paper, based on the perspective of business model, studies the growth stages of logistics enterprises in order to reveal the role of business models in the growth of logistics enterprises. In this paper, the definition of business model, the composition of elements, innovation and other research contents are summarized, and the research framework suitable for logistics enterprise growth process is established on the existing research content, and then selected as the research object. Through the method of interview and data collection to carry on the longitudinal case study, specifically, this article divides its development process into three stages, in each stage separately to its business model value proposition, The dimension of value creation and value network is studied, and the process of its change is explored. In this paper, the following conclusions are obtained: firstly, this paper clarifies the significance of the concept of business model for enterprise growth; secondly, the evolution process of logistics enterprises can be regarded as the process of development and change among different dimensions of business model. In addition, logistics enterprises in different stages of their growth of their business model dimension is focused on; finally, the growth process of the enterprise is the result of internal and external factors. In addition, the innovation of this paper lies in: firstly, this paper establishes a theoretical model which can analyze the changing process of business model in the process of enterprise growth by studying the existing theory of business model and combining with the characteristics of the industry. This paper combines business model with enterprise growth; third, the research of this paper combines the specific situation, is the specific situation of business model research; fourth, The research of this paper makes the internal explanation of the business model level for the growth of the enterprise; fifthly, this research is a new exploration of the logistics industry theory research.
【学位授予单位】：浙江工商大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F259.2

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