A公司配送中心优化研究
发布时间：2018-11-07 19:01
【摘要】：近年电子商务在全世界范围内的蓬勃发展，让零售业打破国界。在物流公司转运服务的支撑下，消费者网上购物的半径渐渐延伸至国外。这种趋势除了为各国消费者提供相比其本国成本更低、质量更好、款式更多的商品外，也为各国的商家开辟了一个前所未有的广阔平台，和原本属于另一个市场的商家直接竞争。新的海外业务空间意味着全新的机遇，也为这些出口零售商的跨国配送带来前所未有的挑战。 A公司是中国的出口服装零售商，透过互联网电子商务平台把中国采购的成衣销往世界各地。高昂的快递费用不但严重削弱了原有的成本优势，和当地市场的竞争对手相比也未能在运输费用、配送速度等影响购物体验的各方面凸显出优势。 本文分析A公司基本状况和业务状态，定位A公司配送环节中亟待解决的若干存在问题。结合A公司的外部、内部环境因素，总结出其配送中心优化的有效手段是建立海外配送中心。通过建立客户价值和运营活动的相关模型，，按照QFD方法梳理在现有条件下三个不同类型的海外配送中心组建方案的质量功能配置。利用QFD工具就方案进行评分、比较和优选，确定A公司应采用第三方物流仓储服务对其配送中心进行优化规划。并以此结论为基础，探讨A公司采用第三方物流仓储服务以作为配送中心优化手段时，所涉及到的储存产品选择策略、物料计划策略、缺货风险与应对策略等问题。
[Abstract]:In recent years, the booming development of electronic commerce in the world, let the retail industry break the national boundaries. Under the support of logistics company's transshipment service, the radius of online shopping of consumers gradually extends to foreign countries. In addition to providing consumers with lower costs, better quality and more styles than in their own countries, this trend has also opened up an unprecedented platform for businesses from all over the world. Direct competition with businesses that belong to another market. The new overseas business space represents new opportunities and brings unprecedented challenges to the cross-border distribution of these export retailers. Company A is China's export clothing retailer, through the Internet e-commerce platform to buy Chinese clothing sold around the world. The high express cost not only seriously weakened the original cost advantage, but also failed to highlight the advantages in transportation costs, distribution speed and other aspects of the shopping experience compared with the local market competitors. This paper analyzes the basic status and business status of company A, and points out some problems that need to be solved. Combined with the external and internal environmental factors of company A, it is concluded that the effective means to optimize the distribution center is to establish the overseas distribution center. By establishing the relevant models of customer value and operation activities, according to the QFD method, the quality function configuration of three different types of overseas distribution centers is sorted out under the existing conditions. By using QFD tools to score, compare and select the scheme, it is determined that company A should adopt the third party logistics warehousing service to optimize its distribution center. On the basis of this conclusion, this paper discusses the storage product selection strategy, material planning strategy, shortage risk and coping strategy when company A adopts the third party logistics warehousing service as the optimization means of distribution center.
【学位授予单位】：华南理工大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F252;F724.2;F752.62;F724.6
本文编号：2317291
[Abstract]:In recent years, the booming development of electronic commerce in the world, let the retail industry break the national boundaries. Under the support of logistics company's transshipment service, the radius of online shopping of consumers gradually extends to foreign countries. In addition to providing consumers with lower costs, better quality and more styles than in their own countries, this trend has also opened up an unprecedented platform for businesses from all over the world. Direct competition with businesses that belong to another market. The new overseas business space represents new opportunities and brings unprecedented challenges to the cross-border distribution of these export retailers. Company A is China's export clothing retailer, through the Internet e-commerce platform to buy Chinese clothing sold around the world. The high express cost not only seriously weakened the original cost advantage, but also failed to highlight the advantages in transportation costs, distribution speed and other aspects of the shopping experience compared with the local market competitors. This paper analyzes the basic status and business status of company A, and points out some problems that need to be solved. Combined with the external and internal environmental factors of company A, it is concluded that the effective means to optimize the distribution center is to establish the overseas distribution center. By establishing the relevant models of customer value and operation activities, according to the QFD method, the quality function configuration of three different types of overseas distribution centers is sorted out under the existing conditions. By using QFD tools to score, compare and select the scheme, it is determined that company A should adopt the third party logistics warehousing service to optimize its distribution center. On the basis of this conclusion, this paper discusses the storage product selection strategy, material planning strategy, shortage risk and coping strategy when company A adopts the third party logistics warehousing service as the optimization means of distribution center.
【学位授予单位】：华南理工大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F252;F724.2;F752.62;F724.6
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