Anji汽车物流有限公司发展战略研究

发布时间：2018-12-09 20:21

【摘要】：随着电商业务的高速发展,全国社会物流总额从2004年的38.4万亿元增长到2012年的177.3万亿元,年复合增长率达到21.07%。近几年政府也出台了《物流业调整和振兴规划》,《物流业中长期发展规划》,物流也引起了社会各界空前的重视。但受国际国内经济发展形势放缓,经济增幅放缓成为物流业发展的重要挑战。2013年社会物流总额同比增长9.5%,增幅比上年回落0.3个百分点,物流增加值增幅同比回落0.7个百分点,交通运输物流业增加值增幅同比回落1.5个百分点,物流企业效益不容乐观,投资增速持续回落。这表明,曾经一枝独秀的物流业在我国经济下行的压力下也面临着诸多挑战。这给物流企业如何在低增长、高成本、互联网冲击的“新长态”下继续保持高速的发展,提出了新课题。本文以安吉汽车物流有限公司为背景,运用PEST模型、五力模型和内外部因素评价矩阵等工具对企业的内外环境进行分析,找出影响企业发展的关键因素。用SWOT矩阵分析企业所面临的机会、威胁、优势和劣势,明确企业未来发展方向。结合企业愿景和使命提出如何进一步创新商业模式更好“做精”汽车物流,开拓专业非汽车物流和形成国际经营能力的发展战略思路。
[Abstract]:With the rapid development of e-commerce business, the total amount of social logistics in China has increased from 38.4 trillion yuan in 2004 to 177.3 trillion yuan in 2012, with an annual compound growth rate of 21.07 yuan. In recent years, the government has also issued the "Logistics Industry Adjustment and Revitalization Plan", "Logistics medium and long term Development Plan", logistics has also attracted unprecedented attention from all walks of life. However, due to the slowdown in international and domestic economic development, the slowdown in economic growth has become an important challenge for the development of the logistics industry. In 2013, the total amount of social logistics increased by 9.5%, 0.3 percentage points lower than that of the previous year. The increase rate of added value of logistics dropped 0.7 percentage points from the same period last year, and the increase of added value of transportation and logistics industry dropped 1.5 percentage points from the same period last year. The benefit of logistics enterprises is not optimistic, and the investment growth rate continues to fall back. This indicates that the once dominant logistics industry is also facing many challenges under the pressure of the economic downturn in our country. This gives logistics enterprises how to maintain high speed development under the condition of low growth, high cost and Internet impact. Based on Anji Automobile Logistics Co., Ltd., using PEST model, five-force model and evaluation matrix of internal and external factors, this paper analyzes the internal and external environment of the enterprise, and finds out the key factors that affect the development of the enterprise. SWOT matrix is used to analyze the opportunities, threats, strengths and weaknesses faced by enterprises. Combined with the vision and mission of the enterprise, this paper puts forward the development strategic thinking of how to further innovate the business model and better "do fine" automobile logistics, develop the specialized non-automobile logistics and form the international management ability.
【学位授予单位】：上海交通大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F259.23

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