中非地区中国国际工程项目投标报价分析研究
发布时间：2018-12-18 14:16
【摘要】：随着中国经济实力的增强和经济全球化的深入发展,中国企业不断走出国门,走向世界。其中有实力的工程承包企业更多出现在全球工程承包市场,积极参与国际工程招投标。在国际工程招投标中,投标报价是影响最终投标结果的重要因素,也是决定中国工程企业在国际工程项目招投标中竞争力的重要因素,决定着工程企业长远的发展未来。本文的研究目的就是在于帮助中国工程企业提高投标报价的科学性和准确性,促进中国工程企业走出去,提高在国际工程市场尤其是中非地区国际市场中的占有率和投标成功率,在顺利走出去的同时不断发展壮大自己。本文从介绍中国和中非地区工程承包现状入手,在综述了中非地区国际工程投标报价理论的基础上,针对中非地区工程承包市场特点,阐述了中非地区国际工程投标报价的工作程序,总结了中非地区国际工程承包报价的费用构成以及相关费用的计算方法,然后从投标报价策略与投标报价技巧两个方面进行论述,最后结合中非地区一些国家的实际工程案例,对非洲工程承包市场和投标报价方面进行了系统研究,并结合实际情况提出了针对性的方法、策略。在对中非地区国际工程承包市场的特点和及其投标报价的策略进行分析时候,本文运用的方法是科学理论知识结合现实案例的方法,希望本文对在中非地区的中国企业有帮助。
[Abstract]:With the strengthening of China's economic strength and the deepening development of economic globalization, Chinese enterprises continue to go abroad and go to the world. Among them, the strong engineering contracting enterprises more appear in the global engineering contracting market and participate actively in the international project bidding. In the international engineering bidding, the bidding price is an important factor that affects the final bidding result, and also determines the competitiveness of Chinese engineering enterprises in the international engineering project bidding, and determines the long-term development of engineering enterprises in the future. The purpose of this paper is to help Chinese engineering enterprises to improve the scientific nature and accuracy of bidding and quotation, and to promote the Chinese engineering enterprises to go out. To increase the share and successful rate of bidding in the international engineering market, especially in the Central African region, and to develop and strengthen itself while going out smoothly. Based on the introduction of the current situation of project contracting in China and Central Africa, and on the basis of summarizing the theory of bidding quotation for international projects in Central Africa, this paper aims at the characteristics of project contracting market in Central Africa. This paper expounds the working procedure of bidding quotation for international project in Central Africa region, summarizes the cost structure of international project contract quotation in Central Africa region and the calculation method of related cost. Then, from two aspects of bidding strategy and bidding technique, the paper makes a systematic study on the project contracting market and bidding quotation in Africa, combining with the actual engineering cases of some countries in Central Africa. Combined with the actual situation, the paper puts forward targeted methods and strategies. In the analysis of the characteristics of the international project contracting market in Central Africa and the strategy of bidding and quotation, the method used in this paper is the method of combining the scientific theory knowledge with the practical case. I hope this paper will be helpful to the Chinese enterprises in Central Africa.
【学位授予单位】：北京建筑大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F284
[Abstract]:With the strengthening of China's economic strength and the deepening development of economic globalization, Chinese enterprises continue to go abroad and go to the world. Among them, the strong engineering contracting enterprises more appear in the global engineering contracting market and participate actively in the international project bidding. In the international engineering bidding, the bidding price is an important factor that affects the final bidding result, and also determines the competitiveness of Chinese engineering enterprises in the international engineering project bidding, and determines the long-term development of engineering enterprises in the future. The purpose of this paper is to help Chinese engineering enterprises to improve the scientific nature and accuracy of bidding and quotation, and to promote the Chinese engineering enterprises to go out. To increase the share and successful rate of bidding in the international engineering market, especially in the Central African region, and to develop and strengthen itself while going out smoothly. Based on the introduction of the current situation of project contracting in China and Central Africa, and on the basis of summarizing the theory of bidding quotation for international projects in Central Africa, this paper aims at the characteristics of project contracting market in Central Africa. This paper expounds the working procedure of bidding quotation for international project in Central Africa region, summarizes the cost structure of international project contract quotation in Central Africa region and the calculation method of related cost. Then, from two aspects of bidding strategy and bidding technique, the paper makes a systematic study on the project contracting market and bidding quotation in Africa, combining with the actual engineering cases of some countries in Central Africa. Combined with the actual situation, the paper puts forward targeted methods and strategies. In the analysis of the characteristics of the international project contracting market in Central Africa and the strategy of bidding and quotation, the method used in this paper is the method of combining the scientific theory knowledge with the practical case. I hope this paper will be helpful to the Chinese enterprises in Central Africa.
【学位授予单位】：北京建筑大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F284
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