GXWL公司竞争战略研究
发布时间：2018-12-25 19:53
【摘要】：随着中国宏观经济的持续稳定发展，中国物流行业尤其是国内公路货运行业也呈欣欣向荣之势。但相较欧美发达国家而言，国内物流占GDP比重仍过高，社会物流总成本居高不下。借鉴欧美发达国家经验，物流公共信息平台将会成为从根本上改变中国物流行业的新模式。 本研究通过运用PEST模型分析了GXWL公司的外部宏观环境，提出物流公共信息平台发展的机遇与挑战。进而通过对国内外物流公共信息平台现状的研究，，同时对国内同行业竞争对手的优劣势分析，提出GXWL公司存在的问题。再采用SWOT分析方法对GXWL公司进行分析。提出GXWL公司的竞争战略。最后针对XWL公司竞争战略，对其实施的方法及其实施后的效果进行总结。最后，对本研究进行了总结，并希望能够对中国物流公共信息平台行业及企业有所借鉴意义。
[Abstract]:With the sustained and stable development of China's macro-economy, China's logistics industry, especially the domestic road freight industry is also thriving. However, compared with the developed countries in Europe and America, the proportion of domestic logistics to GDP is still too high, and the total cost of social logistics remains high. Based on the experience of developed countries in Europe and the United States, the public information platform of logistics will become a new mode to fundamentally change the logistics industry in China. This paper analyzes the external macro environment of GXWL Company by using PEST model, and puts forward the opportunities and challenges for the development of logistics public information platform. Through the research on the current situation of logistics public information platform at home and abroad and the analysis of the advantages and disadvantages of domestic competitors in the same industry, the problems of GXWL company are put forward. SWOT analysis method is used to analyze GXWL Company. Put forward the competitive strategy of GXWL Company. Finally, according to the competition strategy of XWL Company, the implementation method and the effect after its implementation are summarized. Finally, this paper summarizes the research, and hopes it can be used for reference to Chinese logistics public information platform industry and enterprises.
【学位授予单位】：苏州大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F259.23;F272
本文编号：2391564
[Abstract]:With the sustained and stable development of China's macro-economy, China's logistics industry, especially the domestic road freight industry is also thriving. However, compared with the developed countries in Europe and America, the proportion of domestic logistics to GDP is still too high, and the total cost of social logistics remains high. Based on the experience of developed countries in Europe and the United States, the public information platform of logistics will become a new mode to fundamentally change the logistics industry in China. This paper analyzes the external macro environment of GXWL Company by using PEST model, and puts forward the opportunities and challenges for the development of logistics public information platform. Through the research on the current situation of logistics public information platform at home and abroad and the analysis of the advantages and disadvantages of domestic competitors in the same industry, the problems of GXWL company are put forward. SWOT analysis method is used to analyze GXWL Company. Put forward the competitive strategy of GXWL Company. Finally, according to the competition strategy of XWL Company, the implementation method and the effect after its implementation are summarized. Finally, this paper summarizes the research, and hopes it can be used for reference to Chinese logistics public information platform industry and enterprises.
【学位授予单位】：苏州大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F259.23;F272
【参考文献】
相关期刊论文 前10条
1 张晓宇;王东;孙小明;;公路货运信息平台的诚信管理系统设计问题研究[J];工业工程与管理;2006年01期
2 李金辉;李旭宏;何杰;;公路货运信息服务业运营模式及发展对策研究[J];交通与计算机;2006年04期
3 张智楠;;企业差异化策略的误区与改进分析[J];嘉应学院学报;2012年09期
4 王林超;;基于创新型企业价值增值的竞争战略研究[J];企业导报;2012年02期
5 熊然;董敏;王自柯;;南京公路货运信息平台功能架构和运营探讨[J];市场周刊(理论研究);2011年03期
6 白胜;;蓝海战略理论的三大新进展评价[J];生产力研究;2012年09期
7 常连玉;陈海燕;;中小企业实施差异化战略的路径[J];企业改革与管理;2012年08期
8 陈晓光;刘鸿华;郭海峰;;公路物流电子商务平台的建设[J];企业研究;2012年14期
9 孙熙安;;基于因特网的公路货运配载信息平台探讨[J];物流技术;2009年01期
10 童妙璇;马梦飞;;论企业战略管理中的一般竞争战略[J];中小企业管理与科技(下旬刊);2012年07期
本文编号：2391564
本文链接：https://www.wllwen.com/jingjilunwen/jingjiguanlilunwen/2391564.html
