基于技术接受模型的小型纯电动汽车使用影响因素研究
发布时间：2019-03-25 17:46
【摘要】：本文以技术接受模型为基础，结合了创新扩散理论和感知风险理论，提出了小型纯电动汽车公众使用影响因素的综合理论模型。以中国小型纯电动汽车为背景，通过问卷方式采集了248个有效样本数据，运用结构方程建模的方法检验了该模型。研究结果表明：感知有用性、感知易用性、兼容性和感知风险是决定小型纯电动汽车的使用态度的关键因素；小型纯电动汽车的使用态度对使用意愿有显著的正向影响。 本文结构如下：第一章是绪论，对本文的研究背景、理论意义、实践意义、研究内容、研究方法和创新之处进行了介绍。第二章是文献综述，分为四小节：第一节主要介绍了小型纯电动汽车的概念和发展阶段；第二节主要介绍了技术接受模型的发展历程；第三节主要介绍了感知风险理论，第四节主要介绍了创新扩散理论，为本文的研究提供理论依据。第三章为研究设计，在理论综述的基础上构建小型纯电动汽车使用影响因素的模型，再结合已有的文献确定此研究模型中六个变量的测量量表，，在此基础上设计出本研究的调查问卷。第四章是实证分析。首先是运用软件SPSS19.0对问卷的样本数据进行描述性统计来了解样本概况，然后是信效度分析和相关性分析。然后使用AMOS17.0构建结构方程模型并根据模型得出的结果来验证本研究的相关假设。第五章是研究结论与建议。首先讨论数据分析结果，再结合小型纯电动汽车的发展现状对如何推广使用小型纯电动汽车提出了相应的建议，最后指出了本次研究的不足之处和对未来的展望。
[Abstract]:Based on the technology acceptance model and combining the innovation diffusion theory and the perceived risk theory, this paper presents a comprehensive theoretical model of the influencing factors on the public use of small-sized pure electric vehicles. Based on the Chinese small electric vehicle, 248 valid sample data were collected by questionnaire, and the model was tested by the method of structural equation modeling. The results show that perceived usefulness, perceived ease of use, compatibility and perceived risk are the key factors to determine the attitude towards the use of small, pure electric vehicles, and the attitude towards the use of small pure electric vehicles has a significant positive impact on the use intention. The structure of this paper is as follows: the first chapter is the introduction, which introduces the research background, theoretical significance, practical significance, research content, research method and innovation of this paper. The second chapter is a literature review, which is divided into four sections: the first section mainly introduces the concept and development stage of small electric vehicles, the second section mainly introduces the development process of technology acceptance model. The third section mainly introduces the theory of perceived risk, the fourth section mainly introduces the theory of diffusion of innovation, which provides the theoretical basis for the study of this paper. The third chapter is the research design. On the basis of the theoretical review, the model of the influence factors on the use of small electric vehicles is constructed, and then the measurement scale of six variables in the research model is determined in combination with the existing literature. On the basis of this, the questionnaire of this study is designed. The fourth chapter is empirical analysis. Firstly, the software SPSS19.0 is used to describe the sample data, then the reliability and validity analysis and correlation analysis are used to analyze the sample profile. Then we use AMOS17.0 to construct the structural equation model and verify the hypothesis according to the results of the model. The fifth chapter is the research conclusion and suggestion. This paper first discusses the results of data analysis, and then puts forward some suggestions on how to popularize the use of small pure electric vehicles combined with the development status of small electric vehicles. Finally, it points out the shortcomings of this study and prospects for the future.
【学位授予单位】：华中科技大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.471;F224
本文编号：2447183
[Abstract]:Based on the technology acceptance model and combining the innovation diffusion theory and the perceived risk theory, this paper presents a comprehensive theoretical model of the influencing factors on the public use of small-sized pure electric vehicles. Based on the Chinese small electric vehicle, 248 valid sample data were collected by questionnaire, and the model was tested by the method of structural equation modeling. The results show that perceived usefulness, perceived ease of use, compatibility and perceived risk are the key factors to determine the attitude towards the use of small, pure electric vehicles, and the attitude towards the use of small pure electric vehicles has a significant positive impact on the use intention. The structure of this paper is as follows: the first chapter is the introduction, which introduces the research background, theoretical significance, practical significance, research content, research method and innovation of this paper. The second chapter is a literature review, which is divided into four sections: the first section mainly introduces the concept and development stage of small electric vehicles, the second section mainly introduces the development process of technology acceptance model. The third section mainly introduces the theory of perceived risk, the fourth section mainly introduces the theory of diffusion of innovation, which provides the theoretical basis for the study of this paper. The third chapter is the research design. On the basis of the theoretical review, the model of the influence factors on the use of small electric vehicles is constructed, and then the measurement scale of six variables in the research model is determined in combination with the existing literature. On the basis of this, the questionnaire of this study is designed. The fourth chapter is empirical analysis. Firstly, the software SPSS19.0 is used to describe the sample data, then the reliability and validity analysis and correlation analysis are used to analyze the sample profile. Then we use AMOS17.0 to construct the structural equation model and verify the hypothesis according to the results of the model. The fifth chapter is the research conclusion and suggestion. This paper first discusses the results of data analysis, and then puts forward some suggestions on how to popularize the use of small pure electric vehicles combined with the development status of small electric vehicles. Finally, it points out the shortcomings of this study and prospects for the future.
【学位授予单位】：华中科技大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.471;F224
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