基于互联网企业并购潮对A公司发展策略研究

发布时间：2017-12-31 06:08

本文关键词：基于互联网企业并购潮对A公司发展策略研究　出处：《上海交通大学》2014年硕士论文　论文类型：学位论文

【摘要】：受到外部政策环境的鼓励和刺激,互联网普及率和网民规模保持持续增长,互联网行业经过近三十年的发展已经呈现出包罗万象的态势,其迅猛发展已经彻底改变了我们生活的方方面面。在互联网行业大发展的背景下,从服务和产品、市场份额、社会和行业影响以及未来发展前景等指标衡量,B公司、A公司和T公司目前已成为互联网行业当之无愧的巨头,而其中在1999年设立的A公司无疑是其中的翘楚:A公司已于2014年9月在美国完成了其历史上的第二次IPO,本次IPO时估值高达2314亿美元,筹资214亿美元。随着互联网行业的发展,尤其是进入2010年之后,B公司、A公司和T公司不再满足于其原有的搜索、电商平台和社交游戏的优势领域,纷纷频繁采用并购的方式扩张业务,并在一定程度上出现了趋同化的发展特征。笔者认为以其中某一实体作为核心样本通过对比的方法分析其发展策略对于帮助我们理解和总结当下互联网行业的发展方向具有现实的参考意义和借鉴价值。为此研究之目的,笔者总结了三家公司自2013年至2014年6月三家公司进行的67次并购交易的基本信息并据此在具体讨论中融汇了具体案例,分析了三家公司本轮并购潮的特征、影响和趋势,并通过对比A公司的并购动因和并购前后优势对比总结了本轮并购潮后的竞争格局,就此讨论了A公司的业务发展在本轮并购后面临的主要挑战,最后总结了A公司将采取的发展策略。根据本文的研究,笔者认为,继续通过并购保持扩张节奏、加大资本投入技术创新以提升服务质量和培养用户消费习惯将是A公司目前和未来采取的主要发展策略,而笔者也提出了两大疑问:A公司会否在劣势领域赶超竞争对手?以及以核心创始人J先生为主导的管理层是否还能持续驾驭A公司的未来发展?
[Abstract]:Encouraged and stimulated by the external policy environment, the Internet penetration rate and the scale of Internet users maintain a sustained growth, the Internet industry after nearly 30 years of development has shown an all-inclusive trend. Its rapid development has completely changed all aspects of our lives. In the context of the great development of the Internet industry, measured from services and products, market share, social and industry impact and future development prospects and other indicators. Company B, Company A and Company T have become well-deserved giants in the Internet industry. Company A, which was founded in 1999, is no doubt one of the leaders. In September 2014, the company completed the second IPO in its history in the United States. The IPO was valued at $231.4 billion and raised $21.4 billion. As the Internet industry evolves, especially after 2010. Company A and company T are no longer satisfied with their original search, e-commerce platform and social game advantages, one after another frequently adopt the way of M & A expansion business. To a certain extent, the author thinks that using one of the entities as the core sample to analyze its development strategy can help us understand and summarize the development of the Internet industry. The development direction has the realistic reference significance and the reference value. The author summarizes the basic information of 67 M & A transactions carried out by three companies from 2013 to June 3rd 2014 and combines specific cases in the specific discussions. This paper analyzes the characteristics, influence and trend of M & A tide of three companies, and summarizes the competitive pattern after M & A tide by comparing the motivation of M & A and the advantages before and after M & A. This paper discusses the main challenges faced by the business development of company A after this round of mergers and acquisitions, and finally summarizes the development strategy to be adopted by company A. according to the research in this paper, the author believes that the pace of expansion should be maintained through mergers and acquisitions. Increasing capital investment in technology innovation in order to improve service quality and cultivate consumer habits will be the main development strategy adopted by company A at present and in the future. And the author also raised two big questions: will the company catch up with its competitors in the inferior field? And will the management, led by its core founder, Mr. J, be able to sustain the future of company A?
【学位授予单位】：上海交通大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F271;F832.51

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