私心的善意:基于台风中企业慈善捐赠行为的新证据

发布时间：2018-03-14 04:05

本文选题：台风灾害　切入点：慈善捐赠　出处：《中国工业经济》2017年05期 　论文类型：期刊论文

【摘要】：台风灾害地域性特征较强且频发的特点有利于比较灾后受灾地区和非受灾地区企业慈善捐赠行为的差异,还能从地方政府、市场和当地企业三者长期互动关系中识别出这种"善意"的非利他动机。本文以2008—2015年沪深两市上市公司为研究样本,结合气象学中的风场模型计算的地区台风破坏力指数,研究台风灾害对地区上市公司慈善捐赠行为的影响。主要结果显示,沿海城市遭受的台风破坏力越大,当地企业的捐赠越多。进一步的动机检验表明,一方面,媒体对台风的宣传力度越大,或者所处行业竞争激烈、产品与消费者直接接触以及属于行业领导者的企业,其受台风灾害影响而捐赠的声誉动机会更强烈;另一方面,与以大地震为背景的研究结论所不同的是,在台风灾害发生时,企业慈善捐赠的政治动机更加突出。本文发现,在财政压力较大的地区,企业受台风影响而捐赠的现象更为明显,而且相对于民营企业,摊派压力影响下的当地国有企业更有可能因台风破坏而捐赠救灾。最后,本文还发现,灾后慈善捐赠为救灾企业带来显著的正向经济后果,从而验证了企业灾后"善意"行为的非利他动机。本文研究为如何更好地激发企业履行社会责任的主动性提供了切实可行的方案。
[Abstract]:The strong regional and frequent characteristics of typhoon disasters are conducive to comparing the differences of corporate charitable donation behavior between post-disaster and non-affected areas, and can also be obtained from local governments. This "goodwill" non-altruistic motive is identified in the long-term interaction between the market and local enterprises. This paper takes the listed companies in Shanghai and Shenzhen stock markets from 2008 to 2015 as a research sample and calculates the regional typhoon destructive force index by combining the wind field model in meteorology. This paper studies the impact of typhoon disaster on the charitable donation behavior of listed companies in the region. The main results show that the more destructive typhoon the coastal cities suffer, the more local enterprises donate. Further motivation tests show that, on the one hand, The greater the media publicity for the typhoon, or the fierce competition in the industry, the stronger the reputation motive of the products directly contacting consumers and the enterprises belonging to the industry leaders will be given due to the typhoon disaster; on the other hand, What is different from the conclusion of the research in the context of the earthquake is that the political motivation of corporate charitable donation is more prominent when the typhoon disaster occurs. This paper finds that in areas where the financial pressure is greater, The phenomenon of enterprises donating under the influence of typhoon is more obvious, and the local state-owned enterprises under the influence of assessed pressure are more likely to donate to disaster relief because of the typhoon. Finally, it is found that, Charitable donations after the disaster have brought significant positive economic consequences for disaster relief enterprises. Therefore, it verifies the non-altruistic motivation of the "good will" behavior after the disaster. This paper provides a feasible scheme for how to stimulate the initiative of corporate social responsibility better.
【作者单位】：厦门大学经济学院金融系;厦门大学王亚南经济研究院;厦门大学管理学院;
【基金】：国家自然科学基金面上项目“基于慈善捐赠视角的公司财务行为与市场反应研究”(批准号71372071);国家自然科学基金面上项目“圈层文化与公司财务行为:基于方言视角的研究”(批准号71572158)
【分类号】：F270;F832.51

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