基于互联网视角的投资者关系管理研究

发布时间：2018-12-26 15:47

【摘要】：投资者关系管理,是指上市公司通过积极有效的信息披露,主动运用财经信息传播、市场营销学的原理及手段,建立并不断加强与广大投资者和与之相关的各种市场主体的交流与沟通。通过这些活动,上市公司和投资者进行积极的互动,以降低投资风险,提高企业的投资价值。随着互联网技术的飞速发展,在经济全球化的进程中,投资环境和人们的投资理念产生了巨大的变化,愈来愈多的上市公司、跨国企业意识到要确保融资渠道的畅通,一定数量的、稳定的长线投资者对公司和企业的健康、可持续发展而言必不可少,这就要求与之建立良好的互动关系。同时,投资者关系管理工作的开展渠道越来越多元化,互联网作为沟通渠道的后起之秀,提供了更多广泛、快捷的沟通方式。进入到21世纪,我国的相关监管部门和上市公司也开始重视利用互联网开展投资者关系管理的工作。上海、深圳证券交易所要求上市公司在网站上刊登其公告、章程、基本信息等资料。尤其是2008年金融海啸结束后,中国上市公司面对的新环境和新变化,开始认真反思,重新审视投资者关系管理在公司治理中的作用,并开始尝试通过高效的互联网工具加强与投资者的互动和联系。值得庆幸的是,经过十几年的发展,中国上市公司投资者关系管理工作在多方力量的推动下,实现一定的发展并有了初步的实践、取得了一定成果。但在开展投资者关系管理的过程中也暴露出诸如投资者关系体系不健全、缺乏主动性等问题,中国上市公司投资者关系依然面临挑战。
[Abstract]:Investor relationship management refers to the principles and means of marketing and marketing of listed companies through active and effective information disclosure, active use of financial and financial information dissemination, Establish and constantly strengthen the exchange and communication with investors and related market players. Through these activities, listed companies and investors actively interact to reduce investment risks and improve the investment value of enterprises. With the rapid development of Internet technology, in the process of economic globalization, the investment environment and people's investment concept have changed greatly. More and more listed companies, multinational enterprises realize to ensure the smooth financing channels. A certain number of stable long-term investors are essential for the health and sustainable development of companies and enterprises, which requires a good interaction with them. At the same time, the channel of investor relationship management is becoming more and more diversified. As a rising star of communication channel, Internet provides more extensive and quick communication methods. In the 21st century, China's relevant regulatory authorities and listed companies have begun to attach importance to the use of the Internet to carry out investor relationship management. The Shanghai and Shenzhen stock exchanges require listed companies to publish their announcements, articles of association, basic information and other information on their websites. In particular, after the end of the 2008 financial tsunami, the new environment and new changes faced by Chinese listed companies began to seriously reflect on the role of investor relationship management in corporate governance. And began to try to use efficient Internet tools to enhance interaction and contact with investors. Fortunately, after more than ten years of development, the investor relationship management of listed companies in China has achieved certain development and preliminary practice, and achieved certain results. However, in the process of carrying out investor relationship management, problems such as imperfect investor relationship system and lack of initiative are exposed, and the investor relationship of listed companies in China is still facing challenges.
【学位授予单位】：西南财经大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F275;F832.51

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