伪造的需求和坦塔罗斯的幸福

发布时间：2018-01-26 14:46

本文关键词： 伪造的需求商品美学异化商品拜物教幸福感　出处：《南京社会科学》2012年12期 　论文类型：期刊论文

【摘要】：尽管人们已获得物质上的极大丰富,但却仍然普遍感到匮乏,这是因为商品制造中增加了大量挑起人们欲求的成分,致使人们在欲望的驱动力下,不加节制地追求在外观上具有购买诱惑性的商品。但这种对表象和幻象的购买并不能给购买者带来满足感,而是将其推向如坦塔罗斯那般欲望满足永远可望不可即的境地。这些欲望来源于当代的消费文化,中介是大众传媒和广告。伪造需求的根本动因在于工商业对资本变现的渴望,工商业不断地制造且再生需求。伪造的需求使人们丧失自主性,在消费的过程中沦为客体,是工商企业实现商业资本变现的工具,最终个体在消费中被异化。只有当人们摆脱外界的操控,将消费直接指向于满足真实的需求,才能获得真正的满足感。
[Abstract]:In spite of the great material abundance, there is still a general sense of want, because the production of goods is driven by the addition of a large number of ingredients that provoke the desire of the people. The unrestrained pursuit of attractive goods in appearance. But such purchases of appearances and illusions do not bring satisfaction to buyers. It is to push it to a situation like Tantalus' desire, which can never be met. These desires come from the contemporary consumer culture. Intermediary is the mass media and advertising. The fundamental motivation of counterfeit demand lies in the desire of industry and commerce to realize capital, and the industry and commerce continue to manufacture and regenerate demand. The forged demand makes people lose their autonomy. In the process of consumption, it becomes the object, which is the tool for business enterprises to realize the realization of commercial capital. Finally, the individual is alienated in consumption. Only when people get rid of the outside manipulation, direct consumption to meet the real needs. To get real satisfaction.
【作者单位】：国际关系学院文化与传播系;
【分类号】：F014.5
【正文快照】： 根据英国博物学家约翰·巴尼斯特牧师的记载,到1690年为止,欧洲商人已经成功地使哈得孙湾的印第安人需要那些他们以前从来都不需要的东西,是贸易使这些东西成为必需品,从而使印第安人在18世纪初需求倍增,开始渴望得到他们以前从来都没有梦想过的成千上万的东西。①不过,尽管

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