论大众媒介话语下区域经济刻板印象及其建构

发布时间：2018-04-10 07:14

本文选题：媒介话语　切入点：经济刻板印象　出处：《求索》2013年10期

【摘要】：刻板印象即为群体形象,是指人们对特定社会群体及其成员的特质、品性及行为的固定化或模式化的看法与信念,媒介话语下的区域经济刻板印象即为在媒介报道或渲染下,受众对某地域经济的总体心理评价与感受。在资讯发达的时代,人们更多依赖媒介呈现的信息去认知生活区域外的世界,其认知对象成了新闻媒介呈现的"拟态环境",大众媒介话语下的拟态环境在构建社会刻板印象方面拥有强大的话语权与影响力。本研究以两大大众媒介对温州的经济报道为样本,分析大众媒介话语权下区域经济刻板印象的构建过程与话语机制,提出了构建区域经济刻板印象媒介话语的应然向径与政策导向,认为要增强消费者对某区域产品与服务的社会认同,业界与地方政府应积极创设条件,强化区域产业集群的政府呵护与资源打造,充分利用现代网络媒介,解构传统权威、建立新权威,这是塑造区域经济正面刻板印象的重要器法。
[Abstract]:Stereotype is group image, which refers to people's fixed or stereotyped beliefs about the characteristics, character and behavior of a particular social group and its members. The regional economic stereotype under media discourse is reported or rendered by the media.The general psychological evaluation and feeling of the audience to a certain regional economy.In the age of information development, people rely more on the information presented by the media to recognize the world outside the living region.Its cognitive object has become the "pseudo environment" presented by the news media, and the pseudo environment under the mass media discourse has a strong discourse power and influence in the construction of social stereotype.This study takes the economic reports of Wenzhou by two mass media as samples to analyze the construction process and discourse mechanism of regional economic stereotype under the right of mass media.This paper puts forward the orientation and policy direction of constructing the regional economic stereotype media discourse, and thinks that to strengthen the social identity of the consumers to the regional products and services, the industry and the local government should actively create the conditions.Strengthening the government care and resource building of regional industrial clusters, making full use of modern network media, deconstructing traditional authority and establishing new authority are important tools for shaping the positive stereotype of regional economy.
【作者单位】：温州大学;
【基金】：浙江省教育厅科研项目(Y201121108)
【分类号】：F061.5

【共引文献】