珠海港口物流竞争优势研究

发布时间：2018-01-04 11:35

本文关键词：珠海港口物流竞争优势研究　出处：《大连海事大学》2014年硕士论文　论文类型：学位论文

【摘要】：随着全球经济一体化进程高速发展,港口在经济活动中的作用越来越明显,珠海拥有珠江三角洲地区唯一的天然深水良港,具有优越的地理优势,但过去几十年的发展历程中,珠海港口物流业未能发挥应有的作用。因此,我们将通过研究珠海港口物流业发展现状,综合分析港口物流与珠海经济发展之间的关系,找出瓶颈问题,通过PEST分析以及竞争优势模型期望得出港口物流业的优势所在,提出符合科学发展理念的发展方向,为珠海打造现代化港口城市提供理论依据。研究港口物流的目的主要是让港口对腹地经济发挥促进带动作用,因此港口物流发展与当地经济协调发展是研究港口物流的前提和原则。本文主要依据中外学者在港口物流与当地经济发展关系的理论,比如英国地理学家伯德提出的“港口通用模式理论,张继良提出的港口物流系统竞合研究等为基础,从政治环境、经济环境、社会人文环境等方面研究珠海港口物流业发展现状。然后,利用迈克尔波特、科特勒等营销大师对竞争优势理论的系统研究,分析发掘珠海港口物流业所潜在的竞争优势,并结合模型构建提出几个能够给珠海港口物流业借鉴作用的策略建议。在珠海港口物流业定位上,应定位为大宗散货集散中心、高端物流服务中心以及一站式供应链服务创新模式的综合服务业。在投入策略上,注重基础设施配套建设、港口集疏运体系建设以及临港工业、信息化系统建设。在管理策略上,应延续长远性规划,促进行业标准和规范法则建设,注重人才培养和信息化进程。
[Abstract]:With the rapid development of global economic integration, the port role in economic activities is more and more obvious, Zhuhai has only the Pearl River Delta region of the natural deep-water harbor, with superior geographical advantages, but the development of the course of the past few decades, Zhuhai port logistics industry can not play its due role.
Therefore, we will study the present situation of Zhuhai port logistics industry, analyzing the relationship between port logistics and economic development in Zhuhai, to find out the bottleneck problem, through PEST analysis and competitive advantage model where the expectations that the port logistics industry advantage, put forward the development direction with the scientific development concept, to provide a theoretical basis for Zhuhai to build a modern port city.
Study on port logistics. The main purpose is to let the port hinterland economy to play a leading role in promoting the development of port logistics, and coordinated development of the local economy is the premise and the principle of the port logistics. This paper mainly focuses on the Chinese and foreign scholars in the logistics of local economic development and the relationship between port port general theory, model theory such as the British geographer Bird put forward ". Zhang Jiliang put forward the port logistics system co opetition research as the foundation, from the political environment, economic environment, the current situation of the development of social cultural environment and other aspects of Zhuhai port logistics industry. Then, by Michael Potter, systematic research on the theory of competitive advantage Kotler, master of marketing analysis of Zhuhai port logistics industry to explore the potential competitive advantage, and combined with the model proposed can give several suggestions from the Zhuhai port logistics industry effect.
In the positioning of Zhuhai port logistics industry, we should focus on the bulk cargo distribution center, the high-end logistics service center and the one-stop supply chain service innovation mode of the comprehensive service industry.
In the investment strategy, focusing on infrastructure construction, port transportation system, port industry, construction of information system.
In the management strategy, we should continue the long-term planning, promote the construction of industry standards and rules, and pay attention to the training of talents and the process of information.

【学位授予单位】：大连海事大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F552;F259.2

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