天津外轮理货公司发展战略研究

发布时间：2018-01-05 19:14

本文关键词：天津外轮理货公司发展战略研究　出处：《大连海事大学》2015年硕士论文　论文类型：学位论文

【摘要】：根据交通部规定,外贸船舶在我国港口装卸计件货物时,实行带有强制性的理货,这就决定了我国理货业务多以强制性理货为主,各口岸理货业务由各理货分公司独家垄断。2001年中国加入WTO后,为了理货行业未来的发展,交通部决定改变各口岸外轮理货公司长期垄断港口理货业务的局面,引入竞争机制,决定成立第二家理货公司,2003年5月,中联理货公司成立,标志着理货行业由长期垄断经营转变为两家公司共同竞争的寡头垄断,宣告了外轮理货公司垄断时代的结束。2014年10月,国家再一次下放了部分审批权,其中外轮理货行业的门槛放低,审核权由国家交通部下放到各省、直辖市口岸管理部门,这一政策的放开标志着非国有资本可以进入理货市场,未来的理货行业将面临更多公司的竞争。2015年公司将迎来巨大的挑战,如何应对政策的调整和市场的竞争,是企业发展战略层面研究的关键,面对激烈的竞争形势下,本文运用战略管理相关知识理论,运用相关分析工具和模型,结合公司内部数据和外部资料,对发展中的内、外部环境进行系统的分析,针对公司现有发展现状,选择适合公司发展的战略类型,提出发展战略的相关意见,在市场开发、理货质量、人力资源体系、信息化发展、企业文化建设几个方面,制定出公司下一步发展的战略目标、实施方法和具体措施。全文以专题研究的形式,通过PEST分析法、波特五力模型、战略的SWOT分析,提出公司新的发展战略,便于大家提出相关意见,为公司战略决策提供参考。
[Abstract]:According to the Ministry of transport, China's foreign trade ships in the port of loading and unloading piece goods, the implementation of a mandatory tally, which determines the tally business in China with the mandatory tally, the port tally business by the tally branch exclusive monopoly.2001 China after joining the WTO, for the future development of tally industry, the Ministry of transportation decision change the port shipping tallying Co monopoly port tally business situation, the introduction of competition mechanism, decided to set up second tallying Co, May 2003, Zoomlion tallying Co was established, marking the tally business by long-term monopoly into the two companies jointly announced the competition to monopoly, the monopoly of the tallying Co outside the end of the era of.2014 in October, the state once again devolved part of the approval authority, which tally industry lower the threshold, the right to audit by the State Ministry of transportation in the provinces, municipalities directly under the central government at the port of Management department, this policy marks the release of non-state capital can enter the market of the future tally tally, the industry will face more competition,.2015 company will usher in a huge challenge, how to deal with the policy adjustment and market competition, is the key research and development level of corporate strategy, facing the fierce competition situation, the the use of strategic management theory, using the relevant analysis tools and models, combined with the company's internal data and external data on development in the systematic analysis of the external environment, according to the company's existing development status, strategic choice type suitable for the development of the company, relevant suggestions put forward the development strategy, in the market development, tally quality, development human resources system, informatization, enterprise culture construction aspects, strategic development goals, the next step, the implementation methods and specific measures according to the special. The form of research is based on PEST analysis, Potter five force model and SWOT analysis of strategy. It puts forward the new development strategy of the company, which is convenient for you to put forward relevant opinions and provide references for company's strategic decision.

【学位授予单位】：大连海事大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F272;F552.6

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